Digital Account Manager

Louisville, Kentucky
Aug 02, 2019
Metro Area
Full Time

WLKY-TV has an opening for a Digital Account Manager who is a self-motivated, detail oriented, organized multi-tasking team player. 


The Digital Account Manager is responsible for developing digital campaign strategy, maximizing online/mobile advertising performance and account management of all digital campaigns.  The Digital Account Manager reports to the Digital Sales Manager, and works with the sales teams pre and post-sale to ensure fulfillment of clients’ business needs.  The position is responsible for media plan creation, campaign optimization, reporting, campaign retention and renewal.

Job Responsibilities:                                                 

·         Provide clients with targeted, customized digital ad recommendations

·         Collaborate with Sales teams to close business as needed

·         Oversee the launch of digital advertising campaigns across desktop, mobile, and our programmatic solutions.

·         Provide critical day-to-day support and service to clients

·         Analyze, recommend and implement ongoing optimizations for all digital campaigns.

·         Attend client meetings and presentations when necessary to review post campaign performance, optimization recommendations and renewal strategy.

·         Create process for systematic campaign management and insightful reporting.

·         Develop customer retention and renewal systems in collaboration with the DSM. 

Experience Requirements:

·         The ideal candidate will have 3-5 years of experience working with digital ad solutions, campaign optimization and analytics.   

·         Experience with digital ad serving technologies, web analytics and trafficking is required.

·         Experience with programmatic solutions and ad exchanges on the buy or sell side is strongly preferred.

Skills & Abilities:                                         

·         Advanced knowledge of DoubleClick (either DFP or DFA) ad serving technologies.

·         Advanced knowledge of Google Analytics, Omniture, Comscore, and Scarborough.

·         Proficiency with Microsoft PowerPoint, Word and Excel.  

·         Ability to thrive in a fast-paced work environment, manage multiple projects and tight deadlines.

·         Excellent problem-solving and troubleshooting skills, with the ability to identify issues, collect data, and develop solutions.

·         Strong focus on teamwork, though self-motivated.

·         High attention to detail and level of organization.

·         Desire to provide exceptional customer service, and exceed client expectations.


Similar jobs

Similar jobs