Manager - Digital Content Strategy, KABC-TV
- Full Time
ABC7 Los Angeles is seeking a Manager of Digital Content Strategy who will work in collaboration with all content, news and marketing teams to help lead our best-in-class journalists and storytellers, providing strategic guidance and actionable insights to serve all our digital audiences. This position is expected to lead our efforts at digital strategy around content creation, distribution and engagement across all dayparts. The ability to lead and work collaboratively with talent, reporters, producers, marketers, photographers and managers on short and long-range projects is critical. Candidate should have full understanding of the multiplatform audience. You will be our leader in creating an incubator for data-driven experimentation and priorities for making distinctive original content that drives engagement in all station platforms. Role will be responsible for establishing and maintaining a process and workflow that fosters an environment of learning from data as we continue to develop innovative video content for all platforms. This will include creating experiments, analyzing results, and advising content creation/marketing across a variety of customer-facing channels and touchpoints. Identify community and influencer trends with an eye toward creating content that will both engage individually and work at scale. You know what content to create and how to interpret the data to do more of what is resonating with the audience and less of what’s not. Must have excellent leadership and communication skills that foster collaboration and innovation as well as the ability to recognize, create and communicate priorities and strategies as well as market opportunities and challenges to drive growth and performance improvement. Strong written, verbal and presentation skills required. Minimum five years experience analyzing data in a content driven environment to make strategic decisions around audience engagement preferred. Experience working and multitasking in a high-pressure news environment is a plus. BA or BS from a four year accredited college or university or equivalent experience required. Please apply online at www.ABC7.com/jobs or send resume to: ABC7 Los Angeles, Attn: HR, Dept. MDS/mb, 500 Circle Seven Drive, Glendale, CA 91201. Equal Opportunity Employer - Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity.