Director, Multi-Platform Strategy
Location: Orlando, Florida
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive
Lead the strategic planning of promotion for all GOLF businesses including all owned assets and paid media, and ensure that plans are communicated across departments in a timely manner
The Director, Multi-Platform Strategy is responsible for the overall promotion strategy, on-air planning and paid media planning/buying for all GOLF brands and reports to the Senior Director, Marketing Strategy within the Marketing & Creative Services Department.
Guide and lead the efforts of on-air and off-air planning managers to ensure promotion plans are effective, efficient and cohesive across all platforms
Oversee the relationship with the media agency of record and foster their knowledge of GOLF
Manage the strategic planning, optimization and reporting of all paid social campaigns
Develop relationships with colleagues across NBCU and position GOLF as a valued partner in the organization
Collaborate with Consumer Engagement leads to develop communications strategies and align on target audience, and to ensure alignment with strategic planning and placement opportunities
Collaborate with the Director of Measurement & Analytics in leading marketing attribution strategies to drive post-campaign insights and data-driven decisions, and make recommendations on learnings to improve future promotions strategies
Manage, guide and develop the skills of junior level team members on the Multi-Platform Strategy team
Management and oversight of ad hoc projects as needed
Bachelor’s degree with 7+ years of related experience in media planning for a brand or with an agency
Strong media planning background required including programmatic digital & paid social, with solid experience planning/buying compelling, high-impact, integrated media plans
Superior knowledge of media principles, optimization, reporting and attribution within traditional and non-traditional media
Proven ability to handle multiple projects and assignments concurrently and keep pace in a quickly moving environment
Excellent communication and presentation skills; analytical skills
Additional Job Requirements
Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered (note job #: )
Must be willing to work in Orlando, FL
Willingness to travel and work overtime, and on weekends with short notice
Knowledge of golf and/or golf industry
Specific experience in Google Analytics, Adobe Analytics, Kochava, DV360 (or similar), Facebook, and Twitter
At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary.
Part of the NBC Sports Group family, Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. In addition to its high-quality news, instruction and original programming, Golf Channel is home to more live golf than all other networks combined. Our coverage includes PGA TOUR, LPGA Tour, NCAA National Championships, The Open, Olympics and a slate of other worldwide tours and events. Golf Channel continues to connect the world to golf through a wide array of digital and lifestyle services including: Golf Channel Digital platforms, GolfNow, GolfAdvisor.com, Golf Channel Academy instructional facilities and Golf Channel Amateur Tour.
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.