Digital Marketing Communications Specialist

Employer
Fordham University School of Law
Location
New York City, New York
Salary
Commensurate with Experience
Posted
Aug 06, 2019
Metro Area
New York
Duration
Full Time

ROLE:

The Digital Marketing Communications Specialist assists with the creation and implementation of effective digital and social media strategies to support Fordham Law School’s marketing and to strengthen its reputation in legal education and among legal employers.

RESPONSIBILITIES:

  • Collaborate and foster relationships with internal “clients” (faculty, administration, and staff from other departments) and external partners (freelancers, consultants, PR agency, influencers, etc.)
  • Develop and implement digital marcom efforts (owned, earned and paid)
  • Design content for a range of communications – including: social media posts, website updates and enhancements, marketing emails, e-newsletters, advertisements, and collateral materials – all aimed at driving interest and engagement in Fordham Law
  • Contribute to our repository of high-quality multimedia content
  • Create and manage the content pipeline for the law school’s social media platforms (Facebook, Twitter, Instagram, and LinkedIn) and work with the team to ensure it’s in synch with the overall story pipeline and strategy
  • Monitor daily social media account interactions and engagement
  • Track metrics and prepare reports to 1) inform approach and evolution of efforts and 2) help senior leadership and other audiences understand the impact and the opportunities for enhancements
  • Manage digital newsroom updates (hosted in WordPress) and redesign and relaunch a selection of the law school’s web pages via our content management system
  • Collaborate with internal stakeholders to invest resources in paid digital, social and advertising
  • Ensure communications have a consistent style, voice, and reinforce overarching messaging
  • Maintain Fordham University and Law School brand standards
  • Train peers on digital best practices and continue to research new trends and best practices in social media marketing
  • Work to increase social media following through researched approaches including increasing engagement with other accounts, influencers, etc.
  • Additional responsibilities:
  • Assist with basic relevant market research
  • Occasionally assist with public relations by collaborating with senior director and PR agency
  • Attend and cover select key Law School events (live tweeting, capturing Instagram stories, etc.)
  • Work with team to refine project management systems

QUALIFICATIONS:

Must have:

  • 3–5 years of work experience in content creation and marketing communications
  • Strong writing and visual skills, with clear evidence of creativity and experience creating strategic, brand-aligned communications
  • Demonstrated ability to communicate effectively both interpersonally and verbally
  • Passion for the Law School’s mission and the day-to-day work
  • Strategic thinker with a strong client-centered and problem-solving orientation
  • Excellent project management and follow-up skills
  • Ability to juggle priorities, stay flexible, and manage projects from inception to completion with minimal supervision
  • Self-starter, motivated to develop a first class social media presence
  • High energy and positive, proactive attitude
  • Strong work ethic and a “growth mindset” – an orientation towards trying new things, innovating
  • Detail oriented
  • Basic Photoshop skills
  • Experience with content management systems and WordPress
  • Familiarity with marketing automation software/tools such as HootSuite, SproutSocial, etc.
  • Bachelor’s degree required

Nice to have:

  • Video creation and editing skills: familiarity with tools such as Final Cut Pro, iMovie
  • Beginner InDesign skills
  • Knowledge of email marketing platforms such as Emma, MailChimp

SALARY:  Commensurate with Experience                                              

START DATE:      Immediately                                                                  

Submit cover letter and resume:

Please useDigital Marketing Communications Specialist” in the subject line

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