Senior Marketing Manager (Remote)

Location
Atlanta, Georgia
Salary
competitive
Posted
Aug 06, 2019
Specialty
Content Marketing
Metro Area
Atlanta
Duration
Full Time
The
Senior Field Marketing Manager is responsible for leading the development and coordinated
execution of overall marketing strategy to drive results for our locations
within an assigned Manheim region.  He/She
positions the Manheim brand with existing clients and target customers through
the use of strategies and planning to drive Manheim growth at the
locations.  This role will be responsible
for driving the implementation of key initaitives within their assigned region.  May oversee or manage large, complex project
initiatives of strategic importance to the organization, involving large
cross-functional teams. Identifies key barriers/core problems and applies
problem-solving skills in order to deal creatively with complex, less
clearly-defined situations. Ability to manage the marketing capabilities and
team members at each assigned location with a dotted line relationship. This
position will drive collaboration between market sales teams, auction and
Inventory Solutions marketing leads and other high opportunity teams within Cox
Automotive




This is a remote role with flexible work locations nationwide.  Role will require 50% travel.  Must reside within a reasonable distance from the assigned work locations, and in close proximity to a major international airport.



Leadership

  • Drive marketing best practices
    adoption and brand alignment at Manheim’s locations through dotted line
    management responsibility to marketing teams at the assigned locations
  • Deliver marketing expertise
    and collaboration within the Region Leadership team to drive business results




Strategic Planning

  • Lead development of situation
    analysis and opportunity assessment to inform marketing strategy and planning
  • Evaluate relevant data to
    inform marketing strategy
  • Development of marketing
    strategy and annual plan for each location to achieve region objectives
  • Drive key initiatives within
    assigned region to meet business objectives
  • Define objectives and metrics
    to meet campaign objectives
  • Recommend marketing spend
    needed to accomplish objectives
  • Manage Home Office funded
    marketing budget to deliver largest impact of marketing strategy
  • Ensure Alignment of plan with
    overall Marketing strategy and brand guidelines
  • Support campaign development
    for key events as dictated by new business opportunities and company
    initiatives


















Marketing Execution

  • Oversee development and
    implementation of marketing strategy and plans
  • Manage workload and expenses
    to ensure projects are delivered on time and within budget
  • Define target lists for
    campaigns
  • Communicate post-campaign
    results and metrics vs. goal
  • Provide marketing dashboard
    to region leadership
  • Delegation of tactics to
    drive plans and campaigns to completion through campaign management












 

Collaboration

  • Single point of contact for
    locations (regarding: consulting/data requests, creative, etc.)
  • Present and gain alignment
    from Key Stakeholders (RVP, GM, RSD)
  • Consistently spend time at
    assigned location to build relationship and understand local needs to ensure
    alignment
  • Participate in Region
    Leadership meetings
  • Partner with business units
    within Auction and Inventory Solutions to identify and deliver strategy that
    drives results
  • Collaborate with Field
    Marketing Manager team to ensure adoption of best practices











Qualifications:Education:

  • BS in a marketing or communications
    discipline (e.g. 
  • Marketing, Communications, Advertising, Business)
  • Masters
    or MBA desired




Experience:
  • 7-10 years of experience in the marketing arena
    with a focus on strategic planning, CRM, campaign development and execution, campaign
    targeting, email marketing, collaboration with multiple stakeholders at many
    levels of an organization, work with regional and local client
    base to activate marketing plans. 
  • Managing dotted line team.

Competencies/Skills:

  • Technical skills combined with an
    analytical approach highly beneficial
  • Strong Presentation and
    communication skills
  • Email marketing
  • Project management

  • Advertising
  • Online media
  • Social Media
  • Database
    marketing

  • CRM Experience

  • Recent experience with web analytics tools

  • Excellent working knowledge of Excel and major MS Office applications

  • Attention to detail with ability to stick to deadlines and work within budget

  • Highly organized














Work Environment:Office work environment, ability to sit and or
stand for prolonged periods of time.  50%
travel.  Geographically located within
the region is a plus but not required.

About Cox Automotive

Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

 

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