Mgr - Ad Sales Marketing

Location
Melville, New York (US)
Salary
Competitive salary, Medical, Dental, 401K, PTO
Posted
Aug 07, 2019
Ref
R654
Specialty
Advertising, B2B, Branding
Metro Area
New York
Duration
Full Time

The Mgr - Ad Sales Marketing manages the day-to-day marketing and promotion activity for brands: amNewYork, Newsday, amny.com, newsday.com across print, digital, mobile, social, event and outdoor platforms to meet the objectives of the department and the needs of each sales team.

The Mgr - Ad Sales Marketing reports directly to and works closely with the Director to conceive, create, and execute integrated marketing programs including internal materials and external sales collateral. This result-driven role involves a high level of interaction with both internal NMG departments and external vendors.

 

Essential Duties & Functions

 

  • Develop and manage responsive and proactive integrated programs, proposals, and out-of-the-box advertiser solutions for NMG accounts across all platforms; work with members of other NMG business units (circulation, research, PR, events, etc) to explore cross-media opportunities; participate in sales calls to bring programs and ideas to life for advertisers as needed.  Serve as a brand steward, manage day-to-day workflow and the activities of graphic artists who create materials to approved brand guidelines.
  • Research and develop new and custom marketing programs and opportunities to drive revenue for the NMG; cultivate and manage marketing partnerships and assist in the development of marketing programs that drive incremental revenues where possible.
  • Shape and contribute to lead nurturing, e-newsletter, event marketing and sponsorship email marketing programs that produce above average results and are executed using best practices.
  • Coordinate and execute B2B and B2C events including promotion, vendor contracts, payments, and relationships, and fulfillment of sold sponsorships.
  • Additionally, theMgr - Ad Sales Marketing may be called upon to present integrated marketing concepts to both clients and agency contacts.

Essential Job Knowledge & Skills

  • Bachelor's degree in Marketing or a related field.
  • 10+ years’ experience with marketing, promotions, advertising agency, or publishing.
  • Ability to manage multiple projects simultaneously and meet deadlines
  • Must have a proven track record for developing sales-driving custom programs
  • Excellent verbal and written communication skills.
  • Proficient in Microsoft Office, especially PowerPoint. Adobe Creative products a plus.
  • Creative problem solving and the ability to find solutions quickly
  • Able to function independently and in a team environment
  • Must be self-motivated and manage time effectively
  • Ability to work a flexible and varied schedule to include weekends, holidays and extended hours as needed to support business needs.

Newsday Media Group is an Equal Opportunity Employer and maintains a drug-free and smoke-free workplace. ​

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