Lead Digital Content Producer

Location
Atlanta, Georgia
Salary
competitive
Posted
Aug 12, 2019
Specialty
Advertising
Metro Area
Atlanta
Duration
Full Time
The Lead Digital Content Producer leads the Revenue Content Team’s producers, overseeing the production of audience-focused content with a focus on viral/trending stories and fulfilling AJC sponsorships. The lead works closely with The Revenue Content Manager to develop new sponsorships and grow existing opportunities.

Duty: Oversee the Revenue Content Team’s digital producers
Manages work of content producers and freelancers who create and/or source content for viral/trending and revenue initiatives.
May attend daily newsroom meetings to plan coverage for the day
Produces high-quality content ideas that are engaging and on-point
Understands digital content, how to frame it for social engagement and how to measure or estimate its success.
Edits or approves content submitted by freelancers and producers
Writes additional content as needed
Observes ethical and brand standards in content
Selects or sources artwork
Works in AJC content management system to design, layout and manage advertising content
Creates social content as needed to promote content
Assists in tracking performance and overall progress to annual goals, and coach producers to increase performance

Duty: Manage content execution for sponsorships and revenue initiatives
Is the collaborative and creative force in the ideation for premium advertising products including editorial sponsorship initiatives
Responsible for the creation of sponsorship content and the results of engagement to that content
Forecast traffic and impressions for sponsorship content, adjusting production and distribution plans as needed to hit advertising goals
Maintains a strong understanding of the difference between editorial content and advertiser content and the standards required for each
Brainstorms and collaborates with advertising sales staff
Educate and build sales capacity for sponsorship products
Creates detailed freelance assignments
Designs mockups to demonstrate concepts for sponsorships
Oversee the creation of collateral material for sponsorships, including graphic headers, social promotion images and hubs
Creates content plans for sponsorships
Supports advertising content team as needed with Sponsorship advertising content
Qualifications:Education: Bachelor’s degree

Certifications/Specialized Training
• Strong interpersonal skills with demonstrated experience in cross-functional collaboration.
• Proven ability to manage multiple initiatives in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
• Excellent written and verbal communication skills.
• Understanding of news judgement and journalism ethics
• Knowledge of production management platforms and digital marketing tools, i.e. Facebook, Twitter, Wordpress, etc.
• Knowledge of digital analytics, preferably Google Analytics

Yrs & Type of Experience
• 3+ years of experience.
Experienced in the following:
• Strong teamwork, communication and brain-storming
• Good troubleshooting skills and a love of solving problems
• Ability to adapt quickly and seamlessly in an ever-changing environment

Additional Requirements
COMPETENCIES:
• Technology orientation, including platforms and systems
• Data analysis and synthesis from a variety of sources.
• Strong verbal and written communication skills
• Collaboration
• Ability to manage and deliver results in a matrix organization
• Highly developed attention to detail
• Creative when new solutions are required
• High interest in the digital content marketplace and understanding of the competitive landscape in which we operate.

About Cox Media Group

 

Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites.  Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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