Account Executive

Employer
Magrino
Location
New York City, New York (US)
Salary
Competitive salary and benefits
Posted
Aug 13, 2019
Metro Area
New York
Duration
Full Time

Job Title: Account Executive

Position Type: Full Time

Travel Required: As Needed

 

Job Description:

The position of Account Executive reports to an Account Supervisor or higher level employee. The primary responsibilities are to, in some cases, be a daily liaison between Magrino and client, to implement PR programs and tactics, be a media contact and handle many of the writing tasks for the account.

Specific responsibilities may include:

  • Overseeing efforts of the account support team (Intern, AC, SAE, etc.)
  • Developing leadership/mentoring skills
  • Understanding the focus and needs of the clients; anticipating client needs in advance
  • Identifying hot topics for the client and monitoring trends -- proactively initiating coverage of them
  • Scanning assigned publications daily, clipping pertinent articles and circulating to the team and client
  • Understanding clients’ products/positioning
  • Initiating, preparing for and attending client meetings
  • Writing a variety of materials including timelines, press releases, media alerts, photo captions, client memos, pitch letters, status reports, gossip items, etc.
  • Pitching the media without supervision
  • Arranging press tours
  • Screening media inquiries and arranging interviews
  • Calling on and tracking editorial calendars for your clients
  • Editing written materials for quality control, attention to detail, etc.

Education and Experience:

  • BA/BS
  • 1 to 2 years minimum experience in public relations
  • Requires strong written and verbal communication skills and attention to detail.

Knowledge and Skills Required:

  • Ability to prioritize while simultaneously working on numerous projects
  • Excellent interpersonal and communication skills
  • Detail oriented and results driven
  • Ability to spot trends and integrate into PR efforts to keep accounts current in the media

   

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