Assistant Manager, Strategic Marketing - NBC Sports

Posted: 8/16/2019

Location: Stamford, Connecticut
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


Role Purpose
The NBC Sports Marketing team is looking for a motivated, team-orientated multi-platform Assistant Marketing Manager to ensure that we are strategically maximizing promotional and revenue generating opportunities across our Regional Sports Networks. Reporting to the Director, Marketing, the position will help enhance the entire company’s integrated marketing efforts- with a heavy emphasis on digital- to bring new fans in, increase awareness and consumption of our content, and deepen loyalty and engagement across all touchpoints.

Responsibilities
  • Collaborate regularly with the NBC Sports Regional Sports Networks to establish a content priorities calendar, tactical roadmaps and best practices
  • Work with regional and Stamford teams to create integrated campaigns around key events that leverage all owned and operated media as well as team partnerships to increase engagement
  • Ability to conceptualize, build and present strategic marketing briefs that show a clear strategic path to achieve stated goals
  • In conjunction with the regions, create campaign recaps with a clear POV for go forward recommendations
  • Plan, execute and analyze social/digital media buys to boost local content consumption and app downloads, both planned and impromptu, week in and week out, to support organizational priorities
  • Work with digital and social teams to optimize platforms as well as implement retargeting from site and app, executing buys to maximize opportunities to increase traffic and consumption
  • Understand Paid and Organic Search and how they will help us drive local traffic across platforms
  • Collaborate on subscriber retention and acquisition campaigns for affiliate deals
  • Provide appropriate marketing strategies and guidance to Content, Sales and Creative teams when necessary, in timely fashion; anticipate and plan for any additional or custom deliverables unique to partners
  • Ability to create ROI models to build business cases to support recommendations tied to priorities



Basic Qualifications
  • Bachelor’s Degree in Marketing, Business, Communications, or a related field
  • Minimum three (3) years’ experience with strategic marketing, consulting and/or cross platform integrated promotion related to the sports, media or entertainment industries
  • Experience leveraging organic and paid social media on all relevant platforms (Facebook, Twitter, Snapchat, Instagram, including backend knowledge of Facebook Insights and Twitter ads manager
  • Experience conducting and creating meaningful paid digital media buys as well as the ability to create and articulate meaningful go-forward insights from them
  • Experience developing metrics reports and templates for internal and external stakeholders and funders
  • Strong knowledge of Microsoft Office Suite, Adobe and Google Docs


Eligibility Requirements
  • Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered (note job #: )
  • Ability to work nights and/or weekends around key NBC Sports events
  • Must be willing to work in Stamford, CT
  • Must have unrestricted work authorization to work in the United States
  • Must be 18 years or older
  • It is the policy of NBCUniversal and NBCUniversal’ s affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law.


    • Experience leveraging data to build predictive modeling a plus
    • Ability and desire to understand bigger picture, and how various parts can work together to support larger goals
    • Knowledge of our networks, platforms and overall value proposition
    • Ability to meet prioritize, meet deadlines and work as part of a team, while also being able to work in a fast-paced environment
    • Strong communication skills to a range of audiences and knowledge levels
    • Strong sense of project ownership and dedication to delivering outstanding results
    • Iterative learner who can apply learnings to future projects seamlessly
    • Excellent verbal and written communication skills, with a passion for sports
    • Data driven and results oriented
    • Strong work ethic and positive attitude, with the ability to handle multiple tasks and set priorities
    • Proactive self-starter who can anticipate, problem solve and ask for help when needed


    NBC Sports Group serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital, which includes NBCSports.com, NBCOlympics.com, GolfChannel.com, the digital assets of the NBC Sports Regional Networks, Rotoworld, the NBC Sports Talk franchise, multiple apps, and two transactional sports businesses, GolfNow and SportsEngine. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, NASCAR, IndyCar, PGA TOUR, The R&A, PGA of America, Churchill Downs, Premier League, Tour de France, French Open, and many more. In 2018, NBC Sports Group presented three of the biggest sporting events in the world: Super Bowl LII, the Winter Olympics from PyeongChang, South Korea, and the FIFA World Cup on the networks of Telemundo.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

  • We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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