Continuity Specialist

Charlotte, North Carolina
Aug 21, 2019
Metro Area
Full Time

Hearst Television, Ad Ops Hub in Charlotte, NC has an opening for a Continuity Specialist. The Continuity Specialists is responsible for 2 stations’ (based on market and time zone) primary and digital channels commercial copy.


Job Responsibilities:

Responsibilities include the maintenance, assignment, and processing of traffic instruction files from agencies and advertisers; and the clearance of commercial material for acceptance.


  • Receive all traffic instructions (original and revisions) from station clients
  • Interpret commercial copy and agency instructions
  • Search all station orders for applicable instructions received
  • Coordinate commercial house number assignment and commercial disposition with Content Distribution Specialists
  • Build instruction/rotation sets for assignment in WideOrbit and assign instruction sets to applicable orders
  • Work with Content Distribution Specialists on coordination of all received materials
  • Review and issue commercial copy log changes as necessary
  • Review “Missing Instruction” report and communicate to agency and station personnel regarding missing commercial instructions and material
  • Communicate and arrange for commercial production if necessary
  • Screen commercial material in accordance with “Best Practices” and “Commercial Acceptance Guidelines” for on-air acceptance
  • Communicate to agency and station personnel regarding commercial acceptance
  • Coordinate with Station Specialist movement or preemption of spots for missing material
  • Maintain files of all commercial copy instructions – current on site, 1 quarter historical on site, 4 quarter off site
  • Station contact for all commercial instruction and acceptance; Liaison to CDC and Master Control personnel regarding commercial content and discrepancies


Experience Requirements:

  • Minimum 2-4 years Radio and/or Television Traffic experience preferred


Qualification requirements:

  • Knowledge of agency commercial instruction terminology preferred
  • Working knowledge of WideOrbit Traffic System preferred
  • Working knowledge of MS Office (Word, Excel, PowerPoint, Outlook) preferred



  • Undergraduate degree or equivalent experience preferred

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