CMO - Bluprint

Posted: 8/22/2019

Location: Denver, Colorado
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


As a key member of Bluprint’s management team, this marketing leader will provide the strategic and tactical leadership to evolve Crafty’s marketing team into a world-class organization that effectively supports continued rapid growth and builds brand awareness and recognition on a national and eventually international level.

Key responsibilities:Build, lead, and develop a high-functioning Marketing team to achieve continued, rapid revenue growth, reaching Bluprint’s goal of $100MM+ in annual revenue by 2021Lead team of 45 that includes the Acquisition and Retention, Merchandising, Editorial, Business Development; PR; Brand and Community teams.Primary interface with NBCU’s programming, advertising, and integration teamsDrive brand and marketing strategy, demand generation, and communityManage leaders of our digital acquisition channels and our data science team to optimize performance and spend to drive continued rapid growth Develop customer acquisition programs and constantly monitor the effectiveness of such activities. Design and optimize a world class conversion funnel Leverage the website as the principal branding and conversion toolWork closely with internal and NBCU video production teams to design and execute promotional spots and have a keen understanding of leveraging video, both online and offline to convert new usersManage agency relationshipsEstablish and develop robust new marketing channels with leaders of our Business Development team ~ Expand digital reach via new partnershipsContinue to engender deep customer loyalty as evidenced by retention Develop short and long-term objectives, target markets, competitive positioning, marketing strategies, and supporting programs to meet Bluprint’s long-term growth objectives

Basic Qualifications
  • 15+ years of marketing experience in roles of increasing responsibility
  • Strong track record of leadership roles in high growth organizations. Familiar with the charter of driving step-change growth – in business results, the organization’s capabilities
  • Direct marketing: Prowess in 1:1 DR marketing (online, offline) that results in scaled acquisition and retention at a CAC below defined and vetted LTV; optimal channels include email, PR, TV, SEO, SEM, and Social
    Sophisticated in acquisition funnel strategy, testing, scaling and management; successful track record of prioritizing resource allocation in an environment with many competing and attractive alternatives
    Deep understanding of subscription business model
    Leadership experience at nimble, high growth organizations: multiple experiences building and leading a high-performing marketing team; experience and acumen in working with the CEO and cross-functional teams (finance, product, production and engineering)
    Strong brand and marketing strategy sensibility in multi-category/product online businesses: positioning, messaging, communications; prior experience managing external agencies
  • Success in extending the brand into a powerful, active, and evangelizing community experience for users
  • Prior experience extending a company into global markets; adapting the brand and product line to new geographies and determining optimal market entry and acquisition plans
  • Minimum of a Bachelor's degree (BS/BA), MBA preferred

    Additional Job Requirements
  • Must apply via nbcunicareers.com in order to be considered
  • Must be able to work in Denver, CO
    Must be able to travel within the US and internationally as needed
  • Must have unrestricted employment authorization in the US

  • Online subscription and ecommerce experience
  • Passion and competence in being a visible spokesperson and “face” for the brand
  • An entrepreneurial mind-set is key, along with a natural muscle and playbook in testing, measuring and scaling new directions for the strategy and work
  • Proactive, tireless work ethic, candid but collaborative disposition, and high standards
  • Extremely strong analytical orientation
  • Excellent oral and written communication skills
  • Excellent interpersonal and coaching skills
  • Strong executive presence and expert-level ability to partner with executives in a high-performance environment
  • Excellent organizational skills

    Recently acquired by NBCUniversal, Bluprint features complementary and adjacent categories that champion self-expression, wellness, mindfulness, performance arts and more. Bluprint’s vast content library consists of more than 3,000 hours of original classes and produced entertainment series’ across new categories. Offering content, commerce and community with the convenience of a 24/7 delivery system, Bluprint boasts a thriving community of over 13 million members and delivers a premium experience with best-in-class instructors and like-minded creatives.
    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.



  • We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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