Manager Revenue Content, AJC

Location
Atlanta, Georgia
Salary
competitive
Posted
Aug 23, 2019
Specialty
Advertising
Metro Area
Atlanta
Duration
Full Time
The revenue content manager will work with advertising and newsroom to identify, build and promote revenue content initiatives. He/she will manage a team who creates or coordinates content at scale, builds sponsorships and develops native content to drive digital and print revenue. The revenue content manager will be responsible for overseeing a team to drive content at scale to achieve advertiser KPIs.

Job Duties and Job Tasks
Oversee premium sponsorships
• Manage content staff responsible for coordinating or creating original content to meet sponsorship goals.
• Build relationships with newsroom to get buy-in and tactical assistance for meeting sponsorships.
• Manage digital content lead to build editorial plans to execute against and assign performance goals.
• Oversee Manager Strategic Revenue to build strategic and tactical sponsorships.
• Create attribution strategy for owned and operated inventory.
• Develop pricing and packaging strategy in collaboration with sales leaders for premium inventory.
• Responsible for garnering site-specific research from internal and external resources to inform decisions about new and existing sponsorship packages and elements.
• Manage freelance budget, invoices and payment process.

Oversee Native Content
• Manage native content producer to achieve client KPIs.
• Have a working understanding of general marketing concepts and content marketing goals.
• Work closely with sales managers to educate, train and show the value of native content.
• Set overall client success benchmarks.
• Work closely with internal CMS native stakeholders and third party content distribution platforms.
• Manage freelance budget, invoices and payment process.
• Assign day to day work for audience buyers to achieve client KPIs.
• Analyzes and creates efficient workflows.
• Work closely with buying teams on ad distribution methods.
• Hold audience buyers accountable for achieving success metrics.
• Manage freelance budget, invoices and payment process.

Drive a high volume of traffic to the site with viral/trending content
• Oversee creation of original content, including video, based on reporting and aggregation.
• Ensure adherence to journalistic and brand standards.
• Seize on breaking news/traffic peak moments with additional, audience-friendly content.
• Engage with newsrooms to keep open line of communication for our stories.
• Devises and initiates content experimentation.
• Analyzes and creates efficient workflows.
• Manage digital content lead to look for clickable stories that can be quickly rewritten for local market to increase site traffic and third party revenue.
• Manage content producers and assign strategic goals.
• Report on performance of team and develop team goals to achieve department goals. Qualifications:Education
• Bachelor's degree (or higher)

Experience • 5+ years content creation. • Management experience required. • Experience of working with advertising sponsorships• Experience developing native content for clients. • Experience making content assignments and editing content submissions• Experience working in various CMS platforms and analytics tools• Experience publishing content to social media and evaluating social success metrics

About Cox Media Group

 

Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites.  Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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