Senior Digital Content Writer

7 days left

Location
Irwindale, California
Salary
Competitive annual salary with benefits
Posted
Aug 23, 2019
Ref
10003597
Metro Area
Los Angeles
Duration
Full Time

The Senior Digital Content Writer is responsible for the written expression of the City of Hope brand voice across website and other digital properties helping City of Hope meet strategic growth, research and education goals. From patient care pages to research highlights to philanthropic outreach, the Senior Digital Content Writer helps make the patient/donor/researcher online experience as well-informed as possible.

Projects will involve promoting strategic priorities in patient care, research, philanthropy programs, highlighting the accomplishments of City of Hope researchers, educating patients and the public, and writing articles for blogs, web, and social or other online communication vehicles. The content will inform and engage the public, current and prospective patients, potential collaborators, donors and the media on City of Hope’s exemplary care and scientific developments.

The Senior Digital Content Writer position requires the ability to write about current events and trends in cancer and other disease treatments and patient care; areas of translational research and biomedical technology; pharmaceuticals and fundraising events. The ability to identify market differentiators and synthesize complex information into strong consumer and professional content and the expertise to articulate interesting ideas into new ways is required.

The fundamental duties include writing, editing, fact-finding and interviewing. Such activities require interviews of medical/administrative staff, researchers, clinicians and patients in person or by telephone, review of literature, organization of facts and numerical data, and using web content management systems. Must be digital savvy and follow SEM/SEO best practices

The Senior Digital Content Writer will work both independently and as part of cross-functional teams that can include media specialists, designers, producers, developers and marketers. To be successful, they must be organized and be able to work on several projects at once while demonstrating strong communication and interpersonal skills. Outstanding attention to detail in written and oral communications is also essential.

Key Responsibilities include:

Identify audience segments and write original, high-quality web content to drive engagement and/or conversion for the brand site and other digital properties

  • ​Communicate the clients’ key messages into the appropriate web/digital content – whether it is with subject matter experts or patients
  • Identify and organize web content to support stakeholder goals

  • Create clear, SEO-rich product copy, metatags, titles and page descriptions and post to content management system

  • Create web copy with a conversational tone that encourages trust. Craft succinct and compelling headlines for blog articles, social media, video and native digital ads

  • Build productive relationships with researchers, clinicians and staff to foster open communication

  • Edit copy provided by various stakeholder groups to ensure it is clear, concise, and on brand

  • Manage priorities and deadlines across multiple concurrent web copy projects

  • Provide ongoing education on methods for adhering to voice and content strategies

  • Build productive relationships with Marketing and Communication teams to foster open communication and ensure alignment across all marketing channels

  • Work collaboratively with Digital Marketing teammates across functions to effectively reach company goal

  • Stay current with emerging ecommerce, mobile, social and content strategy trends

Basic education, experience and skills required for consideration:

  • Bachelor’s degree in Humanities, Journalism, Communications, Media or a related field

  • Five or more years of web/digital writing and editing experience

Preferred education experience and skills:

  • Previous work in the marketing and healthcare/research/academic/non- profit setting.

  • Professional experience in writing for web/digital, blogs, social media and online marketing sector.

  • Excellent/strong written and verbal communication Strong interviewing skills

  • Work collaboratively across cross-functional teams and entities Ability to work fast and under deadlines

  • Excellent organizational skills and attention to details Prioritize and perform multiple tasks simultaneously Excellent interpersonal skills

  • Creative insights: thinking beyond the project Competence with content management systems Excellent editor with knowledge of AP format

  • Microsoft Office Suite (Word, Excel, and PowerPoint, etc.) Adobe Creative Suite (Photoshop, Dreamweaver, etc.) Analytics software (preferred)

  • Content Management System software (preferred) Understanding of HTML backend for SEO/SEM best practices Project Management Software

City of Hope is committed to creating a diverse environment and is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.

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