Manager, Publicity, CNBC Primetime

Posted: 8/27/2019

Location: Englewood Cliffs, New Jersey
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


This individual is responsible for publicizing and promoting CNBC’s primetime programming and talent as well as implementing and executing public relations campaigns and strategies. Candidates will have a proven record of success in executing PR campaigns, knowledge of the media industry, relationships with key media and be able to demonstrate proven results.

Specific responsibilities could include but are not limited to:
  • Develop and manage PR strategies and press plans for CNBC’s primetime programming, talent and various other primetime initiatives. Activities include program strategy implementation, programming releases, planning and execution of programming campaigns encompassing print, broadcast, online activities, special events and integrated sales/brand marketing PR support.
  • Generate press materials including press releases, media alerts, programming announcements, bios, pitch letters and talking points.
  • Write, distribute and pitch listings and highlights.
  • Coordinate and supervise various media requests to support the network and its primetime programming including interviews, on-set visits, photo shoots, award submissions and press tours.
  • Craft and pitch stories to national and local media, including print, digital and broadcast to generate maximum, positive publicity for CNBC’s primetime programming and talent.
  • Proactively identify opportunities to maximize coverage.
  • Partner with internal teams including development, programming, marketing, research, digital and social media to identify and act on publicity opportunities.
  • Build and maintain targeted press lists.
  • Service daily media requests and act as network source of information on primetime programs.
  • Work closely with internal departments including production, marketing, sales, legal and programming executives to create and execute strategies, network goals, announcements and presentations.
  • Coordinate press efforts with outside PR agency to successfully execute show campaign strategies.
  • Assist on special events including premiere parties, press stunts, red carpets, Upfront events and semi-annual press tours.
  • Cultivate positive relationships with talent, producers, production companies, public relations agencies and representatives, agents, managers, and programming executives in order to ensure maximum positive coverage for CNBC’s primetime programming.
  • Build and maintain positive relationships with consumer and trade media.
  • Monitor competitive environment via daily review of competitive/industry news.


  • • Bachelor’s degree
    • At least 4 years of experience in PR/Communications
    • Previous experience in the television/media industry
    • Excellent written, verbal and communication skills a must
    • Ability to multi-task, prioritize and work independently
    • A creative thinker for whom no job is too challenging, too big or too small

    • Publicity experience with unscripted series at a cable network or related entertainment company is preferred.
    • Creative and strategic thinker with the ability to identify coverage opportunities beyond the television pages and utilize emerging social media trends when promoting series.
    • Relationships with a broad range of national and local press outlets, reporters, bloggers, bookers and producers.
    • Excellent interpersonal skills and experience interfacing with high-profile talent, top industry executives and media.
    • Ability to prioritize and juggle numerous projects under tight deadlines.
    • Exhibit strong organizational skills and attention to detail.
    • Highly motivated, organized and self-starter.
    • Possess strong worth ethic and be dependable.

    With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, and CNBC World, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to 410 million homes worldwide, including more than 90 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.

    CNBC Digital delivers more than 55 million U.S. multi-platform unique visitors each month. CNBC.com provides real-time financial market news and information to CNBC’s investor audience. CNBC Make It is a digital destination focused on making you smarter about how you earn, save and spend your money by zeroing in on careers, leadership, entrepreneurship and personal finance.

    CNBC has a vast portfolio of digital products, offering CNBC content to a variety of platforms such as: CNBC.com; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs.

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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