Media Planning Associate, CNBC

Posted: 8/28/2019

Location: Englewood Cliffs, New Jersey
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


This individual is responsible for scheduling and managing CNBC’s linear TV promotional inventory on CNBC and CNBC World as well as implementing and executing digital campaigns and strategies.

Candidates will have a proven record of success in organization and data entry, knowledge of the media industry and be able to demonstrate proven results.

Responsibilities could include but are not limited to:

Opportunity to work within the CNBC Marketing Department among a nimble and efficient team of marketing, media, and production experts

Work closely with Promo Media Manager and Director to execute media plans and identify new marketing opportunities within Owned media inventory across multiple media channels

Manage the production, screening and scheduling process for on-air promotional snipes and bugs for CNBC Prime and Business Day.

Responsible for managing, scheduling and trafficking of all on-air promotional inventory for CNBC World, our international feed

Responsible for assigning unique “house number” codes as new promo spots become available as well as coding them in to multiple scheduling systems (e.g. Sintec, Webscheduler, & TIVO)

Communicate upcoming creative needs with broader marketing team to ensure strategic promo assets are produced in time to deliver on media planning goals

  • Handle schedule and format changes in a timely manner while working with Operations teams to ensure log is executed seamlessly

  • Interpret post-reporting data and research to determine best media practices

    Schedule the primary CNBC log as needed, including execution of sponsored and pop-up graphic elements

    Communicate estimated promo delivery information to the Media Operation Center as needed

  • Respond with urgency to calls and emails from Network Operations, sometimes in off-hours

  • Work closely with employees of all levels in multiple departments (Creative Services, Graphics, Network Operations Center, Commercial Operations, Production) to ensure media goals are met and creative assets are delivered as needed

    Identify and monitor competitive intelligence and TV/On Demand/OTT industry trends

    Responsibilities may cross multiple CNBC platforms or media

    Other duties and projects as assigned

    Job duties subject to change based on business needs



    -Bachelor's degree required, preferably in a related field
    -Previous experience in marketing required
    -Strong communication skills essential - both written and verbal
    -Team player with creative ideas and great attention-to-detail
    -Must possess the ability to prioritize and organize with little supervision
    -Proven ability to maintain focus and cool under pressure in deadline-driven and breaking news environment
    -Knowledge of all Microsoft Office Software required

    -At least 1 year media planning and/or scheduling experience preferred

    With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, and CNBC World, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to 410 million homes worldwide, including more than 90 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.

    CNBC Digital delivers more than 55 million U.S. multi-platform unique visitors each month. CNBC.com provides real-time financial market news and information to CNBC’s investor audience. CNBC Make It is a digital destination focused on making you smarter about how you earn, save and spend your money by zeroing in on careers, leadership, entrepreneurship and personal finance.

    CNBC has a vast portfolio of digital products, offering CNBC content to a variety of platforms such as: CNBC.com; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs.

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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