Market Research Analyst
- Full Time
Additional Locations: Orlando, Florida; Boston, MA
The Market Research Analyst contributes to the Customer Success of the organization by driving the planning and execution of primary market research studies based on direct customer input. The Market Research analyst brings strategic and competitive approaches to the research protocol at HMH.
As a key member of the Market Intelligence team, the Market Research Analyst plays an instrumental role in contributing to the Customer Success of the organization. This position focuses on planning and executing primary market research studies based on direct customer input (via online surveys, focus groups, 1:1 interviews, etc.) to inform, customer success indicators, business strategy, marketing decisions and program and solution enhancements for stakeholders throughout the organization. The Analyst is responsible for conducting data analysis, reporting, and presentation of findings with actionable recommendations that drive revenue, growth, and profitability of the organization.
The Analyst will bring competitive approaches to the research protocol that will enhance research processes to improve quality and efficiency. The Analyst coordinates vendor relationships and assists with vendor execution in the case of outsourced research projects. The Analyst also collaborates with fellow Market Intelligence team members on process improvement projects (e.g. development/refinement of research protocols and best practices, exploration/trial of new methodologies, process enhancements to improve team efficiency and effectiveness, etc.).
Conducts Research Under supervision, creates, performs, and coordinates all research tools and activities needed to conduct formal secondary or primary research. Activities include managing the HMH Online Educator Panel; writing screener, questionnaire, and discussion guide questions; programming online surveys; and working with third-party vendors.
Analysis and Reporting Collaborates with manager and/or senior level staff in analyzing data, summarizing findings, synthesizing findings with other information already in-house, assessing information in relation to overall market research goals for product, and presenting research to stakeholders. Strategy and Planning In conjunction with manager and senior level staff, participates in designing research project plans, including refining research goals and individual study objectives, selecting research methodology, identifying project milestones, assessing resource requirements, creating timeline, reviewing and controlling costs, and completing project on time. Professional Development Contributes to exploration and implementation of efficient and effective research methods through acquiring knowledge about product, markets, research methods, and general professional development.
Other Assumes other duties, as needed to meet department and business goals, and as required by manager.
EDUCATION & EXPERIENCE
Bachelor’s Degree required
One year minimum experience of primary market research and project management & analysis experience required; 1-3 years preferred Experience managing an online research panel or online research database required
Experience with the education and/or publishing industries preferred
KNOWLEDGE & SKILLS
Highly proficient with online survey software (e.g. Qualtrics) and market research analysis software (e.g. SPSS)
Strong primary quantitative research analytic skills are required.
Ability to draw conclusions and see connections between data and business decisions.
Must be comfortable with all types of numerical calculations, including basic statistical operations.
Solid verbal and written communication skills.
Must be able to clearly present data findings, conclusions, and provide actionable recommendations.
Flexible work attitude.
Must be able to adapt to changes in schedules or work requirements, as needed, and have a positive attitude toward trying out new research methods and technologies.
Good team player.
Must collaborate with other teams across the organization, as well as within the Market Intelligence team.
Must deal well with a wide range of people, from internal stakeholders to external customers and vendors.
Must be detail-oriented, have good organizational skills, and be able to manage multiple projects concurrently.
Fluency with core MS Office applications (Excel, PowerPoint, Word) Advanced degree in research, statistics or social sciences a plus.
Knowledge of advanced multivariate statistical techniques is a plus.
Some secondary research background is a plus