Social Marketing Director

New York City, New York
Competitive salary and benefits
Sep 05, 2019
Metro Area
New York
Full Time

Position: Social Marketing Director

Each month, The Drive Media’s network of sites connect with more than 5 million car fanatics, mobility tech visionaries, and defense and aviation enthusiasts hungry for the latest news, product reviews, and analysis. We’re an established, independent media company with a small and highly collaborative team operating in a fast-paced, start-up-like environment.

We’re now hiring a Social Marketing Director to lead social media for our three flagship brands: The Drive (, the largest independent automotive media brand in the U.S., The War Zone (, an unparalleled authority on global defense and aviation, and Car Bibles (, a trusted, daily source for automotive and product reviews.

This is a full-time position in our New York City office.


  • Proven track record of creating and managing successful social media campaigns for consumer facing news or entertainment websites
  • Minimum of 4 years of social marketing experience, specifically focused on content creation and deployment
  • Ability to quickly write smart, engaging copy that grabs readers’ attention
  • Ability to wear multiple hats and thrive in a fast-paced, collaborative atmosphere
  • Strong analytics and social optimization skills
  • Social writing test/samples may be requested


  • Drive meaningful traffic to our primary brands via social content creation and curation
  • Create engaging, shareable social stories, including images and video that connect deeply with our audience of automotive, motorsports, next-generation mobility, aviation, and defense-tech enthusiasts
  • Design, create, and maintain content rollout calendar
  • Monitor and respond to trending content in our space to inform and advise our editorial teams
  • Build and nurture our social media following and engagement for our brands and our writers
  • Work closely with our media buying team to create and/or boost paid social media campaigns
  • Establish primary social KPIs
  • Track and analyze all social analytics/KPIs in order to maximize traffic and engagement


  • Competitive salary and benefits

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