Springer Nature is one of the world’s leading global research, educational and professional publishers. It is home to an array of respected and trusted brands and imprints, with more than 170 years of combined history behind them, providing quality content through a range of innovative products and services. Every day, around the globe, our imprints, books, journals and resources reach millions of people, helping researchers and scientists to discover, students to learn and professionals to achieve their goals and ambitions. The company has almost 13,000 staff in over 50 countries.
CRM Product Manager
London or New York
We are currently seeking an experienced CRM Product Manager to work within our Advertising Technology and Operations team.
Focussing on strategy, technology and processes, you will maximise sales growth by ensuring all revenue opportunities are optimized. Additionally you will help drive marketing leads via effective development of the company sales CRM and integrations with other systems. As the main conduit between the business and technical teams, you will capture stakeholder requirements, and translate these into a prioritised backlog and strategic roadmap. Additionally you will be the expert in understanding and improving customer touch points and relationships. Your responsibilities will include:
Be the Product Owner for the Salesforce CRM system, owning the product Roadmap and Backlog, capturing requirements and creating user stories, prioritising backlog items, and performing testing to ensure solutions deployed are fit for purpose. The Skills/Knowledge required for this role include:
Develop and deliver an ongoing training and communications plan to drive consistent and effective use and understanding of the CRM across teams.
Manage integrations between the CRM and other marketing, sales, production and finance systems. Capture requirments for the digital and print production system that integrates with the CRM.
Work closely with colleagues in marketing and technology in implementing a successful lead generation and renewal program.
Be responsible for recording, prioritising and solving any CRM issues either directly or through IT colleagues across the business and via external partners.
Oversee the CRM steering group and regular stakeholder meetings to ensure that knowledge is shared amongst different departments. Work with the senior leadership team to maximise value derived from the CRM.
Previous experience building CRM strategies, working with platforms such as Salesforce and SAP, alongside excellent technical knowledge of CRM implementation.
Product ownership skills: developing, managing and prioritising a roadmap and backlog, taking into account competing business needs.
Strong background in customer acquisition, re-engagement and retention strategies, ideally in publishing or a similar industry.
A well-developed commercial outlook, with the ability to create convincing business cases to help visualize business benefits to stakeholders.
Working knowledge of publishing, marketing, advertising & media operations.
Excellent collaboration, influencing and motivational skills.
To apply please upload a copy of your CV and covering letter, stating your salary expectations.
Please inform your manager if you are an internal candidate making an application for this role.
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