Email Marketing Specialist (Contractor)

Arlington, Virginia
Sep 06, 2019
Digital Marketing
Metro Area
Full Time

Email Marketing Specialist

Team: Children’s Media & Education

Status: Full-time, Contractor, funded through June 2020


Note: The individual selected for this role will not be employed directly by PBS. The incumbent will be hired by a staffing firm as a contractor under the instruction of PBS.


The PBS Children’s Media and Education team is dedicated to supporting children’s learning, harnessing the power of educational media to engage kids and the adults in their lives – their parents, teachers and caregivers.

Our Multiplatform Marketing team is seeking an Email Marketing Specialist to plan and execute an email marketing strategy designed to engage parents, educators and caregivers with PBS and PBS KIDS educational platforms, products and content. This individual will be responsible for driving awareness of our content and initiatives among these audiences, and to foster engagement across our educational platforms.


Essential duties will include, but are not limited to:

  • Plan and execute parent, teacher and caregiver-directed email marketing activities, such as regular e-newsletters, promotional campaign emails, content emails, and event emails
  • Produce written content for email marketing campaigns, ensuring messages are properly constructed to adhere to brand guidelines and industry best practices
  • Collaborate with internal and external stakeholders and partners on marketing emails
  • Organize and maintain a library of digital content assets
  • Maintain digital marketing editorial and marketing calendars

Requirements for success:

    • Experience supporting digital platforms, including websites, social media, email, or digital marketing
    • Experience using email marketing platforms, photo editing software and Microsoft Office Suite
    • Bachelors degree, preferably focused on Marketing, Communications, English or related field
    • Excellent written and oral communication skills, including grammar and editing skills
    • Highly proficient in email and customer marketing platforms (Eloqua, Marketo, or Constant Contact)
    • Basic digital media and web skills, including experience with content management systems and basic HTML
    • Basic photo editing skills
    • Strong organizational skills and attention to detail
    • Resourceful, self-directed and skillful team player
    • Excellent time management skills
    • Ability and flexibility to handle multiple tasks simultaneously
    • Tactfulness when responding to questions and concerns
    • Familiarity with early childhood parent, educator, or caregiver audience/s a plus
    • Salesforce experience a plus


    PBS is an Equal Opportunity Employer of Minorities, Women, Protected Veterans, and Individuals with Disabilities


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