Director, Product Marketing - Rotten Tomatoes

Posted: 9/7/2019

Location: Beverly Hills, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

Reporting to the SVP, Chief Marketing Officer this role will understand how to partner with design and development and successfully drive consumer change.
Job Responsibilities:
  • Develop comprehensive business plans including strategy, business case, marketing and budgets for brands
  • Adopt a consumer-centric approach to product planning by identifying, analyzing and prioritizing user/segment needs
  • Collaborate with Product Management to refine the product value proposition and positioning
  • Create and execute strategies and marketing initiatives that drive awareness, engagement, product adoption and market leadership
  • Lead the go-to-market strategies for dynamic product initiatives that span across multiple areas of the viewer-experience
  • Partner with Consumer Insights to better understand our customers and industry, including competitive information to drive appropriate messaging and competitive positioning as well as insights that contribute to long-term product planning
  • Partner with analytics and finance to build annual product P&L
  • Establish KPIs for product launches and rollouts in alignment with product leads
  • Enable ongoing connectivity between Product teams and other key stakeholders
  • Key KPIs/Measurement: NPS, revenue, penetration etc.

  • • A Bachelor’s degree and 6-8 years’ Product Marketing experience
    • Hands on experience working along side a development (physical or digital) product team
    • Solid understanding of consumer needs, competitive landscape
    • Superior communication skills with the ability to interact cross-functionally internally and externally with business associates and clients
    • Exceptional organizational and time management skills with the ability to execute against multiple, high-priority projects

    • Proven leader with a positive attitude, interpersonal skills who thrives in a collaborative work environment
    • Ability to work with cross functional teams to develop consensus within diverse groups and drive results
    • Strong client orientation and consultative approach combined with a proven record of excellent program/project management and stakeholder management

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