Director of Sales and Marketing

Location
New York City, New York (US)
Salary
Sales & Marketing Leader, full benefits, competitive salary!
Posted
Sep 13, 2019
Metro Area
New York
Duration
Full Time

Kaplan Test Prep (www.kaptest.com/careers) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. Kaplan Publishing publishes titles under three imprints -- Barron’s, Manhattan Prep, and Kaplan Test Prep -- in a wide range of categories, including test prep, study guides, modern languages, English language proficiency, and academic and professional development.

Job Impact and Scope Summary

Analyze sales trends, identify opportunities, and implement strategies to drive growth for Kaplan Test Prep, Manhattan Prep, and Barron’s publishing programs

  • Report to president & publisher
  • Manage and oversee professional development of a sales analyst, market analyst, two Amazon merchandising specialists, an institutional marketing associate, and a sales coordinator
  • Develop and update annual budgets and monthly forecasts
  • Track and report performance by channel, brand, and category; provide analysis on risks and opportunities
  • Implement and uphold multi-brand strategy across portfolio to drive growth for each brand while taking share from competitors
  • Develop, implement, evaluate, and evolve Amazon merchandising and marketing strategies
  • Collaborate with distribution partner Simon & Schuster to drive growth
  • Provide input on PQ, reprint, and acquisition decisions
  • Serve as primary contact for direct/institutional accounts
  • Provide business stakeholders with guidance on initiatives involving retail channels

Requirements

  • Bachelor’s Degree required
  • Exceptional analytical skills
  • Proven ability to budget and forecast accurately
  • Ability to present complex data simply and effectively
  • Ability to recruit, develop, and retain talent
  • Collaborative spirit
  • Proficiency in Microsoft and Google applications
  • Must be authorized for employment in the US

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