VP, Platform Editorial, Peacock, Direct-to-Consumer

Posted: 9/14/2019

Location: Universal City, California
Function: Marketing & Communications
Specialty: Digital Marketing, Web Production
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

NBCUniversal, the global media company that brought you some of the world’s most iconic television and film franchises, including: The Tonight Show, Saturday Night Live, Keeping Up With The Kardashians, The Real Housewives, Mr. Robot, The Voice, This Is Us, The Fast & The Furious, Jurassic Park, Minions, and more - is launching an all-new direct-to-consumer streaming service. It will seamlessly bring together the breadth and depth of NBCU’s broadcast and cable television series, movie titles, premier sporting events, and renowned news reporting... all in one destination… all in one app.

Introducing Peacock, NBCUniversal’s new streaming service that combines timeless shows and movies, exclusive originals, kids programming and current hits, with timely news, sports and pop culture. All together. All in one app.
In preparation for our launch in 2020, we are building a world-class team of smart, hungry and fearless professionals who are energized by the possibility of working at the epicenter of content, technology and culture. Join us if you would like to be a part of this exciting initiative.

The digital delivery of television can be complex and confusing to some end customers. This position is designed to help those customers quickly and successfully enjoy our products and services.


NBCUniversal is hiring a VP, Platforms to lead a driven team responsible for programming its streaming entertainment apps to end customers. We are seeking an independent minded and highly competitive candidate who is adept at swiftly handling change in a constantly evolving industry.

The Platforms team will be tasked with driving performance of a variety of business metrics by curating programming across all audience segments. The team will leverage data, operational know-how and strategic editorial planning to position the right content in front of each customer each time they log in. As the owners of programming strategy, the team will own the publishing and testing of all acquired and original content, as well as the calendaring of promotional and marketing efforts across paid and unpaid channels. The team will also manage the editorial backbone of the service, managing the collection and optimization of artwork, metadata and custom promotional assets.

The team’s workstreams encompass both new direct-to-consumer and existing brand apps used across a range of platforms, including mobile and connected devices, smart TVs and gaming consoles, with responsibility for maintaining more than sixty distinct products.

The successful candidate for this role will bring a well-informed perspective on how audience behaviors are evolving, a strong aptitude for deriving and presenting data-driven insights and a wealth of experience curating editorial across content types, genres and audience segments. In coordination with Product, Data, Marketing and Content leadership, you will ultimately play a major role in building and shaping the audience of the industry’s most innovative new streaming service.

  • At least 7 years experience programming a large scale editorial, e-commerce or video service.
  • A deep understanding of analytics and hands-on experience with data tools like Omniture, mParticle, Amplitude and visualization tools like Domo and Tableau, as well as understanding of product tagging and governance.
  • Demonstrable ability to manage an ever-changing content pipeline 7 days a week.
  • Excellent writing and presentation skills, and the ability to convey complex data results in a simple and concise way including the ability to make visually compelling decks and dashboards for creative leaders.
  • The ability to manage a mid-size team and work closely with a variety of other teams.
  • A history of establishing KPIs and targets, and then working to hit those goals.
  • A passion for television and movies.
  • Ability to work at Universal Studios, Los Angeles, California

  • At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

    Work With Us