The Senior Product Manager (SPM) works closely with the Director of Product Management (DPM) to establish product strategies, vision and planning of all assigned products and then will lead the products execution throughout the life cycle. The SPM will be responsible for analyzing existing and new technologies as well as staying in tune with current market developments and conducting competitive analysis. When applicable, the SPM will develop product SKUs and/or client campaigns, and collaborate with sales ops/strategy to ensure successful product launch and adoption.
As a function of this role you will gather and prioritize product and customer requirements while working closely with the product manager / product owner / sales operations / sales strategy to develop technical specifications according to current needs and support the product’s ongoing maintenance and enhancements. As a Sr. Product Manager, you will also partner with the software engineering development team in overseeing and approving product designs, enhancements, and quality. Additionally, you will interface with customers, sales and marketing to drive product direction and confirm capabilities meet market needs, to ensure revenue and customer satisfaction goals are exceeded.
ResponsibilitiesProduct Strategy In conjunction with the DPM, defines product vision, strategy and product planning and execution for entire assigned products throughout the product life cycleWhen applicable, lead product design teams to quickly research, prototype, and user test new/existing initiatives and enhancements.Delivery product design and development strategy within the SAFE Agile framework.Deliver product vision, project goals, release goals/acceptance criteria and desired business outcomes and prioritized features and products to be worked on to Product Mangers / Product Owners and Scrum Managers to enable successful functional design and product developmentResponsible for working closely with all stakeholders (to ensure their interests are included in the release) and the team (to make sure the release is developed by the deadline and within budget).Formulate new product concepts or product enhancements to existing products to deliver on product revenue goalsBuilds and confirms the new product business case and vision with stakeholdersAssists and leads enabling the requirements definition by Product OwnersMeasures and assesses client satisfaction with new product/project introductionsMaintain a product roadmap for owned productsProduct Performance Monitor product financial, sales, and marketing metrics, interpret the data for trends, and formulate any corrective actionCollects and analyzes customer preferences and needs to identify potential markets and factors affecting product demand. Conducts market research that will assist in driving feature prioritization. Analyze existing and new technologies as well as market developments and competition and work with SPM to develop product technical specifications and requirements according to needsIdentify improvements and changes in process, packaging, positioning, messaging, and targeting in order to enhance product revenues and direct cost attributed to productManage enhancement requests to current product lineup to affect product fit in the current yearSales and Marketing EnablementAssists and lead getting key product information out to Sales and Marketing teams in order to enable marketing and sales activities around the assigned productMay lead creating and giving sales and training presentations necessary to run campaigns and support customer visitsProvides Support and Services organization with product knowledge for owned productsAct as an advocate for his/her own productsRecommend any process improvements and content necessary to enable Sales and Marketing of the owned productsProduct Support and Services Enablement Act as the subject matter expert for the owned products and provides or facilitates getting key information out to enable supporting and implementing the owned productsConduct product training, presentations and briefs as needed
Required Skills and Experience:Bachelor’s Degree in Business Management or Marketing7+ years of experience in product management, marketing, business management, sales/presales, product development, or consulting environment in a technology-focused rolePrior product management experience a mustPrior knowledge and experience of Safe Agile framework preferredAdvanced interpersonal communication skills and ability to relate with and understand business audience and develop technology solutionsKnowledgeable of or experience with UI and UX/user-centric designPossess ability to relate with and understand business audience and develop technology solutions (a blend of both business and technical skills)Experienced working with software engineering teams on complex products and working through all phases of development cycle in order to deliver product to marketDesire to work in a fast-paced environment where information must be readily digested, and decisions made expeditiouslyProactive problem-solving skills and the ability to balance multiple complex initiatives and tasksStrong understanding of development processes, quality assurance, and project management methodologiesMust have excellent critical thinking skills - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problemsExcellent verbal, written, presentation, analytical, and listening skills.
Additional Skills and Experience:Knowledgeable of or experience in the Automotive industry with an understanding of end-to-end lender and dealership operationsProduct and/or product management specific courses and certificationsGeneral understanding of SAFE and/or Agile training
Proficiency in MS Excel, PowerPoint, Rally, Jira and Visio (or other flowcharting tool)
About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
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