Manager, MARTECH (Digital Marketing Technology)
3 days left
- Full Time
is the largest private telecom company in America, and we proudly serve six
million homes and businesses across 18 states. At Cox, we are committed to
creating meaningful moments of human connection, not only with our products and
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lets build a better future together.
The Manager, Data Martech – Digital Marketing Technology will be responsible for administering and managing the Google Analytics 360 (“GA360”) and Adobe Audience Manager (“AAM”) tools in partnership with Cox internal partners and external agency partners. This individual will be hands on keyboard daily in the GA360/AAM tools defining data requirements, building, monitoring, and reporting on marketing segments, and troubleshooting and resolving issues. This person will produce reports and dashboards sharing performance results and insights to be used by various Cox stakeholders. The ideal candidate will have experience stitching multiple data sources (1st Party Data, DMP, 3rd Party Data Onboarding, etc) together, and building segments in DMPs (or similar tools) for media and website activation. First hand experience with website tagging, cookie and ID-based tracking, and data syndication between martech systems and/or media partners will be invaluable in this position.
This person will function as an GA360 and AAM product expert for internal and external cross functional teams. Strong communication and analytical thinking skills are required to have the right level of impact and influence. Major Tasks 1. Define data requirements in collaboration with digital, marketing, and external teams2. Manage timelines and milestones for GA360/AAM implementations, launches, and QA3. Function as GA360/AAM subject matter expert across cross functional teams4. Analyze/understand Cox defined segments, customer behavior, and customer journeys to inform audience segmentation strategy5. Produce reports and dashboards that share insights with internal and external stakeholders6. Present business insights and meaningful trends to help Cox improve/optimize segmentation strategy and digital investments7. Function as product lead with daily interaction between Cox’s digital marketing team and Cox’s external media partners (media agencies, paid search agencies, media agency’s programmatic teams, Google, Amazon, Facebook, etc)8. Oversee 3rd party data onboarding efforts with LiveRamp and DataLogix9. Responsibile for daily maintenance and set up of segment logic, defining offline to online capabilities with segments, and integration with other martech data stacks10. Manage all direct database match efforts including list pulls and match rates by partner (Google, Amazon, and Facebook)
11. Coordinates media data and online data transfers to/from Cox’s Enterprise Data Warehouse 12. Cox.com and media tagging and set up via tag management system (currently Tealium)13. Retargeting logic set up and maintenance across media partners and integration into Cox’s Lead Gen system14. Coordinate segment level reporting across media and cox.com demonstrating core segment performance in media and on cox.com15. Executes optimal approach of segmentation and targeting across cox.com, digital media (display, online radio, online video), and paid search16. Understands cross device marketing dynamics, and creates cross device strategy unifying all devices and customer targeting as possible by technology enablers and advancements
Supervision Reports to Senior Manager, Digital Marketing & Sales
1. 7 or more years of experience required in related analytics field (i.e. Marketing, Sales, Sales Operations, etc.)2. 5 or more years of experience required if candidate possesses a related advanced degree3. Three or more years’ experience with data management platforms, 3rd party data onboarding solutions, and direct database management synchronizations4. Experience setting up/managing new technology stacks that integrate with incumbent toolsets and operations and/or be completely new to the ecosystem5. Experience and familiarity with Multi Touch Attribution, Media Mix Modeling, Tag Management Systems, and Dynamic Creative Toolsets6. Ability to manage multiple agency and media partners7. Experience with website design and user experience flows8. Experience and thorough understanding of online marketing tactics and KPIs (paid search, digital display, remarketing, video pre-roll/broadband tv, paid social media)9. Strong sales/marketing relationship building skills required10. Must be able to work independently with minimal guidance 11. Track record of driving increased results performance12. Excellent communication and people skills required
1. Bachelor’s degree in analytics, statistics, mathematics, computer science, or related field2. Agency and/or outside technology vendor management
Competencies required on Day 1
• Communication• Aligning Performance for Success• Customer Focus• Decision Making• Facilitating Change• Leading Through Vision and Values• Managing Work (includes Time Management)• Continuous Learning
About Cox Communications
Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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