Email Marketing Manager

27709, Research Triangle Park
Competitive annual salary plus benefits
Sep 24, 2019
Metro Area
Full Time

UNC-TV, Public Media North Carolina, located in RTP, NC, invites applications for an Email Marketing Manager position who is responsible for managing UNC-TV’s email marketing channel including communicating the brand through email campaigns, promoting shows and other station priorities and engaging audiences through relevant and targeted messaging while driving fundraising revenue for the organization. The individual in this role will lead the production, management and reporting for UNC-TV’s email marketing campaigns which includes content development, design and deployment for regular content emails, engagement and fundraising campaigns and ongoing marketing automation. This role will manage a comprehensive cross-departmental email communications calendar in order to support the promotional priorities of the organization.

As the principal owner of the UNC-TV email platform, this role will require strong knowledge of email marketing best practices along with the ability to compile and analyze email performance data and make recommendations for improvement to stakeholders based on the outcomes; ideate and implement A/B testing to identify opportunities for optimization; lead email segmentation efforts to ensure we are collecting the data needed to send the most relevant content possible; and make data-driven decisions about the email strategy, such as email frequency, creative direction, subject lines, etc. This role will work closely with departments across the organization to understand business priorities and execute an email strategy that meets those needs.

Minimum requirements include a bachelor’s degree or equivalent practical experience and 4+ years of experience in managing successful, high performing email marketing programs. All degrees must be received from appropriately accredited institutions.

To learn more about UNC-TV and to apply for this position, please visit: before October 2, 2019. UNC-TV is an equal opportunity/affirmative action employer that welcomes all to apply, including protected veterans and individuals with disabilities.