Senior Director, Digital Sales & Marketing- CB

Atlanta, Georgia
Sep 30, 2019
Content Marketing
Metro Area
Full Time
Cox Business is the growth engine of Cox Communications and is seeking to accelerate its growth through online sales and marketing. The Senior Director, Digital Sales and Marketing will have oversight for defining and leading the holistic digital strategy and online experience for Cox Business. Reporting to the Executive Director of Marketing and Sales Operations, the ideal candidate will seek to maximize new and existing customer relationships and revenue, shaping integrated digital marketing and sales efforts including, but not limited to paid and earned media planning and placement, social and content strategy and creation, user experience and web design. This national role will serve as a strategic differentiator against an ever-growing field of business-to-business providers with the focus of driving upward evolution of the Company’s total online sales.
About the Role
Join the ground floor of a dynamic, fast paced environment where you can make your mark in building our digital sales and marketing strategy and see it come to fruition. Working with key business leaders, you will be asked to develop, own and drive a best-in-class online buying journey experience.
Primary Responsibilities and Essential Functions
Defines the overall web marketing strategy, objectives and deliverables to inspire business website visitor traffic, promote engagement and increase business customer acquisition growth.Oversees user experience and website design from the marketing pages of the site to the eCommerce purchase funnel to improve revenue and relationship growth.Partners with appropriate internal and external parties to plan, execute and optimize end-to-end campaign management of online marketing and advertising campaigns, including but not limited to SEO, SEM, social media, mobile, email, display, affiliate and aggregator channels to meet and exceed subscriber and revenue goals.Collaborates with product teams, business units, and creative services to develop on-brand, best-in-class creative and content assets, e.g. landing pages, email campaigns, mobile, display banners and advertisements with the holistic customer journey in mind.Provides oversight and guidance for customer online portal experience.Partners with key business leaders in the creation, management and testing of messages across all online business marketing programs and external communication channels.In collaboration with marketing sciences and residential digital sales and marketing organizations, produces, analyzes and tracks KPIs to increase customer conversion rate, lifetime value and associated online marketing campaign performance ROI.Leads our strategic roadmap for how Cox Business can aggressively seek to leverage the content, digital, social and mobile media landscape, as well as provide corporate governance for how the Cox Business brand engages in the digital space. Develop an earned, owned and bought digital strategy for Cox Business. Owns the development, assessment and implementation of digital media, holding agency partners accountable with setting relevant sales and service key performance metrics and goals.
Other Duties and Responsibilities
Achieve assigned financial targets for revenue and expenseLead an existing team focused on digital sales and marketing success with an eye towards building the digital sales and marketing organization of tomorrowAct as both the internal and external evangelist to maximize online sales and marketing Partner with cross-functional leaders to create a best-in-class digital customer experienceQualifications:BA/BS degree in a related discipline strongly preferred (marketing, advertising, etc.)10+ years of an impressive track record in related digital, creative, integrated media, content, digital (display, SEM, mobile) and social media to ensure maximum ROI and tracking on all digital media investmentsExperience managing a $15 million or more annual digital media spend preferredStrategic thinking, courageous innovation and a creative approach to online sales and marketing analyticsStrong communication/presentation skills (speaking, presenting, promoting, selling) Creative sensibility to identify big ideas for new digital campaignsEstablished leadership acumen to guide and develop a successful team within a matrix organization

Cable/telecommunications experienceMBA or advanced degree (preferably focused on digital sales and marketing excellence)Entrepreneurial spirit and curiosity to explore new digital frontiersAwareness and understanding of digital marketing and mobile apps, CRM, ABM and marketing automation, e.g., Adobe Marketing Cloud, Unica, DemandBase, etc. Able to recommend additional tools and associated software.A forward-looking leader, unbound by what’s been done or worked in the past

About Cox Communications

Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.  Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility.  Cox is not responsible for any fees or charges associated with unsolicited resumes.

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