Manager, Social Media Analytics, Peacock, Direct-to-Consumer

Posted: 10/3/2019

Location: New York, New York
Function: Marketing & Communications
Specialty: Digital Marketing, Web Production
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


NBCUniversal, the global media company that brought you some of the world’s most iconic television and film franchises, including: The Tonight Show, Saturday Night Live, Keeping Up With The Kardashians, The Real Housewives, Mr. Robot, The Voice, This Is Us, The Fast & The Furious, Jurassic Park, Minions, and more - is launching an all-new direct-to-consumer streaming service. It will seamlessly bring together the breadth and depth of NBCU’s broadcast and cable television series, movie titles, premier sporting events, and renowned news reporting.


Introducing Peacock, NBCUniversal’s new streaming service that combines timeless shows and movies, exclusive originals, kids programming and current hits, with timely news, sports and pop culture. All together. All in one app.

In preparation for our launch in 2020, we are building a world-class team of smart, hungry and fearless professionals who are energized by the possibility of working at the epicenter of content, technology and culture. Join us if you would like to be a part of this exciting initiative

The Position
This role will be responsible for social data analytics for Peacock, collaborating closely with Marketing leaders and content creators to drive data-driven decision-making in social media. This person will set the analytics strategy, lead the technology selection and govern the learning agenda/feedback loop for all social media efforts. This person will report into the Decision Sciences team and will also be embedded with the Social Media team to drive adoption of data-driven decision-making every day.

Responsibilities include, but are not limited to:

Analytics and StorytellingConduct all social media measurement (audience engagement, campaign effectiveness, brand affinity, share of voice etc.), surfacing actionable insights for the marketing and creative teams Leverage social listening tools to help the organization stay on the forefront of emerging social media trends for Peacock, associated IP and relevant competitive playersWork w/ data science team to correlate social media campaign performance and subscriber performance data, including definition of the most impactful KPIs for social tacticsSynthesize analytics and statistical approaches into easy-to-consume storylines and indicated actions for executive audiences both visually and verballyFacilitate data democratization through design and delivery of data visualizations (e.g. Tableau, Domo) where necessary
Cross-Functional Collaboration and LeadershipPartner with Marketing, Social Media and Editorial teams to champion the use of data and analytics solutions to drive impactful social media initiativesCapture business requirements for data and analytic solutions, and collaborate with Social Media team to ensure business requirements align with business needsProvide data leadership as embedded Decision Sciences SME on Social Media teamHelp mentor editors to embrace a culture of regular, daily, data-based decision making Help organic social team stay in lock step with the goals of the entire Marketing organization by partnering with and understanding the data driving the lower funnel/performance marketing teams.

Driving ChangeDevise and implement test and learn agenda for social media, in partnership w/ cross-functional teamDrive performance feedback loop to provide timely insights to optimized social media effortsDevelop and maintain partnerships w/ Social Media, Marketing, Editorial, IT and Decision Science teams to develop and implement scalable solutions resulting from insights
TeamworkBecome a member of a high performing, highly collaborative analytics team and social teamCollaborate with teammates to drive professional growth/skill development and enhance the quality of the work productEstablish and cultivate a strong cross-functional working relationship
The Person BA/BS in marketing, statistics, mathematics, economics or other quantitative discipline. MBA, or Masters in an analytics related field a plus4+ years of overall work experience in a social media analytics roleExpertise in social measurement and social listening tools (e.g. NetBase, Canvs, Sprinklr, Nielsen Social).Excellent verbal and written communication skillExperience in subscription-based businesses or eCommerce preferredKnowledge of SQL or other scripting languages a plusDemonstrated understanding of balancing both the short & long-term business needsExceptional attention to detail in both performing analyses and building presentationsStrong curiosity, leadership and business acumenStrong interpersonal skills with the ability to motivate, collaborate and influence


EOE/M/F/D/AAP/V





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