Social Media Manager

Washington D.C.
Oct 03, 2019
Metro Area
Full Time


The Southern Poverty Law Center seeks a Social Media Manager who will oversee the strategic direction of the organization’s social media channels, including managing a team of social media strategists who are responsible for elevating the organization and shaping public discourse for its programmatic work.

Reporting to the Digital Director, the Social Media Manager will be responsible for staying on top of evolving trends to increase and engage followers, developing strategies to further the organization’s work and strategizing with colleagues across the organization on rapid response tactics.

The person in this role must be able to manage a small team, juggle multiple assignments and collaborate effectively with team members at all levels of the organization in a fast-paced environment.

 This posting is for one position that can be located in any of the following locations Montgomery, AL or Washington D.C. 

Primary Job Functions:

  • Managing a team of Social Media Strategists toward successful outcomes;
  • Overseeing the development of social initiatives for the organization’s litigation, legislation and public policy work;
  • Collaborating with team members in Creative, Editorial, Legal and programs to create, develop and implement social campaigns that shape public discourse and engage target audiences;
  • Managing digital ads – both via social and other online platforms – that elevate the organization and its work;
  • Analyzing social data – including impressions and traction — to inform strategies;
  • Increasing social networking engagement and followers across platforms;
  • Providing regular reports to senior leaders;
  • Identifying and improving organizational development aspects, including training team members on social media best practices;
  • Implementing a content editorial calendar to manage content and plan specific, timely campaigns;
  • Creating a regular publishing schedule and promoting content through paid posts;
  • Manage or oversee all social advertising campaigns.

Qualifications –


Related Work Experience:

  • A minimum of 5 years of social media experience, with an emphasis in either agency, in-house or nonprofit;
  • Exceptional communications skills, including clear, concise writing and ability to frame complex issues for supporters and public;
  • Proficiency in social media practices and personally active in social media;
  • Experience managing a content-rich web presence that includes websites, social media, and bulk e-mail;
  • Substantial experience managing content and development teams;
  • Substantial experience managing multiple projects concurrently in a fast-paced, deadline-driven environment;
  • Excellent writing skills as well as the ability to present and explain technical and business information.

 Knowledge, skills and abilities: 

  • Exceptional editing and writing skills, including ad, email, social and web content;
  • Ability to coach and support senior leaders as thought leaders via social platforms;
  • Demonstrated commitment to social justice;
  • Fluency in SEO concepts;
  • Knowledge of Google Analytics and other measurement tools;
  • Experience with copyediting and use of style guidelines;
  • Knowledge of web analytics; experience creating information dashboards.

Other Special Considerations:

This job is performed under general office conditions and is not subject to any strenuous physical demands or dangerous conditions.


The statements herein are intended to describe the general nature and level of work being performed by the employee in this position.  These statements are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of a person in this position.

An Equal-Opportunity Employer with a Commitment to Diversity

Southern Poverty Law Center (SPLC) is proud to be an equal opportunity employer, and as an organization committed to diversity and the perspective of all voices, we consider applicants equally of race, gender, gender identity, color, sexual orientation, religion, marital status, disability, political affiliation, national origin, or prior record of arrest or conviction.

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