PMC: Media Planner, Luxury

Location
New York City, New York (US)
Salary
Base + Benefits (Medical, Dental ,Vision & 401k)
Posted
Oct 10, 2019
Level
Entry Level
Metro Area
New York
Duration
Full Time

PMC: Media Planner, Luxury

Penske Media Corp. (PMC) is a leading digital media company that averages 97 million unique visitors per month (comScore). The company owns and operates multiple properties in the luxury space so imperative to advertisers. The Media Planner will be responsible for ensuring the pre-sale RFP process runs smoothly. This person will have a hand in the entire sales process from RFP response, to campaign wrap reports and billing. This role is based in our New York office. 

What you’ll do:

  • Media plan ideation and creation, working with marketing and sales staff to put together media plans that meet our advertising partners’ needs.
  • Advertising calendar management, owning takeover and newsletter calendars across multiple properties to ensure no dates are overbooked.
  • Partner with Sales, Marketing, and Editorial in pre-sale work including developing proposals and campaign strategies that tie directly to client objectives and KPIs.
  • Utilize performance data and insights to strategize, position, and sell through upsell, incremental, and renewal opportunities.
  • OMS (Placements.IO) management, inputting sold programs into Placements.IO.
  • Assist in EOM billing for both direct campaigns.

What you'll bring:

  • Team first attitude.
  • Flexibility to maintain focus through change and drive amid ambiguity.
  • Solution- and outcome-oriented approach.
  • 1-2+ years of media planning or related business experience, preferably with an agency or publisher.
  • Experience working with Microsoft Suite, Salesforce, Prisma, Placements.IO or similar OMS.

About PMC:

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired. To learn more about PMC and its iconic brands, visit www.pmc.com.

 

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