Digital Marketing Manager

Location
Atlanta, Georgia
Salary
competitive
Posted
Oct 14, 2019
Specialty
Content Marketing
Metro Area
Atlanta
Duration
Full Time
The Digital Marketing Manager has experience working directly in
marketing automation platforms, CRMs and adjoining marketing technology to meet
overarching marketing goals and campaign objectives. Assist the architecture
and design of the Omnichannel Marketing campaigns across platforms) to
optimize digital engagement to execute against marketing strategies.

Execution of Digital Marketing Strategy &
Campaigns
: Delivers Marketing Automation and CRM integration/administration as the
administrator on our marketing automation tool (Salesforce Marketing Cloud).
Orchestrating automated communication journeys for one-to-one dialogue via SFMC Journey Builder & Automation
Builder and other SFMC features
Advise and grow successful
campaign management and content creation
: Works
collaboratively with marketing leaders in Campaign Management and
Digital/Content to ensure their teams are equipped with the technology they
need to make marketing campaigns effective, efficient and productive and to
solve email marketing and marketing automation technical challenges
Drives
enablement and efficiencies: 
Gathers,
documents, and interprets the business and marketing technology requirements
and identifies technologies that can meet our business needs. Serves as a
resource to marketing on the custom development and integration of marketing
technologies.
Assists
in compliance and leverages platforms: 
Partners
with corporate architecture and technology groups to ensure compliance of
Marketing solutions with all relevant enterprise standards and to leverage
existing corporate platforms and technologies where best suited.
Impacts reporting: 
Coordinate with campaign strategist and
analytical teams to measure the effectiveness and results of executed campaigns
All other duties as assigned. Qualifications:
  • Bachelor’s degree or equivalent in Business
    Administration, Marketing
  • At least 3 years
    of experience with marketing technology, IT, CRM/analysis
  • Certification in
    one or more marketing automation platforms is required (SFMC)
  • Experience and
    ability to analyze program results and create meaningful recommendations for
    immediate action
  • Strong
    analytical and problem-solving skills
  • Experience in CRM
    platforms, experience in Salesforce, Certified Marketing Cloud Specialist/Power
    User; Exposure to Salesforce a plus
  • Good
    understanding of Marketing objectives, goals and strategies and ability to
    leverage marketing technology solutions to execute across multiple channels
  • One to two years’
    experience with integrating marketing technologies/automation (Marketing Cloud)
  • Experience
    establishing and maintaining system documentation and training materials
  • Works well in a
    fast-paced environment, often under tight deadlines
  • Highly
    self-motivated contributor who works well as an individual and within a team
    environment
  • Excellent
    organizational skills; capacity to manage multiple priorities and tasks
    simultaneously, cross-functional teams and communicate with all levels of
    management
  • Must possess
    analytical and critical thinking skills, the ability to review reporting and
    make insightful, well-reasoned, data-based recommendations to internal
    customers on optimization and improvements of systems, integrations, and
    processes.
  • A dynamic self-starter
    personality
  • An
    ability to think strategically with a strong ability to execute plans

About Cox Automotive

Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

 

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