Marketing Operations Specialist

7 days left

Employer
Questex
Location
Washington D.C.
Salary
Marketing Operations Specialist - Marketing Automation
Posted
Oct 23, 2019
Metro Area
Washington
Duration
Full Time

Marketing Operations Specialist

The Marketing Operations Specialist, as part of the Marketing Operations team, owns the health, hygiene and optimization of our marketing technology ecosystem. This role works with various teams across Marketing, Product, IT, Sales, and other partners, to ensure efficient and effective delivery of client programs and services. This individual will provide marketing automation system support for users of the marketing technology systems.  She/He/They will work with internal and external customers through development of new products and solutions that meet specific requirements, deliver an effective user experience, and align with current system workflows.

Responsibilities:

  • Support the maintenance, growth and optimization of our marketing technology ecosystem to ensure delivery of client programs and services
  • Manage technical aspects of key marketing systems and provide day-to-day martech system support across marketing
  • Development of best practices and training across marketing with regards to marketing stack capabilities
  • Along with Marketing Operations team, manage any integration requirements between the marketing systems and various data collection platforms.
  • Work with internal and external customers through development of solutions that meet specific project requirements that deliver an effective user experience while aligning with current system workflows.
  • Maintain data compliance structure and implementation as it pertains to marketing stack usage and the various relevant privacy regulations
  • Monitor email deliverability and address deliverability issues

Requirements:

  • Bachelor’s degree in Marketing preferred
  • 2+ years’ experience with martech-centric campaign management and marketing operations, supporting multiple brands and or products simultaneously
  • Requires a combination of marketing experience and technical ability with work experience administering Marketing Automation solution (e.g. Marketo, Eloqua, Pardot). Marketing Automation Expert Certification a plus
  • Ability to collaborate with multiple teams across Marketing, IT, and Sales
  • Good understanding of HTML and basic CSS with desire to expand on technical skillset
  • Excellent verbal and written communication skills with emphasis on training and presentation skills
  • Exceptional problem solving and creative solution building skills 

Reports to:

Associate Director, Marketing Operations

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