Coordinator, Direct to Consumer - Products and Services

Posted: 10/23/2019

Location: Orlando, Florida
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

Direct-to-Consumer is a key priority for GOLF with fast moving and aggressive growth goals. This role must operate with a startup and entrepreneurial mentality, a quick learner, that works in a deep partnership with stakeholders across the business.

The Coordinator, Direct-to-Consumer Products & Services will be responsible for the day-to-day support of our acquisition, engagement and retention efforts across our various D2C products & services.

The successful candidate will have a strong bias for action, be performance driven, detail-oriented with great analytical and project management skills. Given the number of teams involved in our D2C efforts, it will also be very important to be operationally strong – building and managing a large number of relationships across many teams.

Job Duties

  • Overall Acquisition & Engagement Team Support
  • Attend, document and provide comprehensive communication and follow up on the agreed upon key actions and decisions from meetings, to ensure all teams deliver on the agreed upon tasks.
  • Maintain and monitor acquisition, engagement and retention project plans, schedules, budgets and expenditures.
  • Ensure project deadlines are met for acquisition, retention and member engagement initiatives and programs.
  • Ensure projects adhere to frameworks and all documentation is maintained appropriately for each project.
  • Promotions Coordination
  • Assist in managing the D2C promotional calendar with Digital Performance and Marketing teams to achieve necessary D2C membership goals
  • Assist in managing UTM tags creation, tracking and reporting, consistently verifying/auditing that all brands are using appropriately
  • Assist in the tracking and reporting out of specific one-off campaigns in Google Analytics for partners (i.e., GC on special articles or pages on GP)
  • Assist in building out one-off landing pages and checkout pages for partner promotions, campaigns or partnership/affiliate projects
  • Assist in daily, weekly and monthly reporting on acquisition metrics as necessary
  • Engagement & Communications Coordination
  • Assist in managing the D2C engagement calendar with the Digital Performance and Marketing teams to achieve necessary D2C membership goals
  • Assist in the management & follow up on the scheduling of membership emails, notifications, etc. with the Marketing and Digital Performance teams
  • Assist in providing initial proofing and then subsequent routing for feedback and approval of member communications
  • Assist in daily, weekly and monthly reporting on engagement and retention metrics as necessary

  • Basic Qualifications
    • Bachelor’s Degree in Marketing, Business, Communications or relevant field.
    • 1+ years of experience in marketing, project management or an e-commerce role.
    • Project management skills and best practices.

    Additional Job Requirements
  • Interested candidate must submit a resume/CV through to be considered (note job #: 52329BR)
  • Must be willing to work in Orlando
  • Willingness to travel and work overtime, and on weekends with short notice (if applicable)

    Desired Qualifications
    • Experience working within the e-commerce and the golf industry is highly desired.
    • Able to juggle multiple tasks and still meet deadlines and expectations, with a proven track record of successfully delivering multiple projects simultaneously, building appropriate processes and tools along the way to improve efficiency and effectiveness
    • Thrive in a dynamic, fast-paced, environment where you must take on multiple responsibilities and do what it takes to get things done – finding a way to yes!
    • Strong relationship building/partnering skills and the ability to work with varying levels of individual contributors and management.
    • Naturally organized, analytical and detailed oriented. Energetic self-starter passionate about professional integrity and excellence with a positive attitude and contagious enthusiasm
    • Critical thinking and problem solving are a must, with the ability to think quickly and stay calm while on deadline.

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    At GOLFPASS, we aspire to be GOLF’s most forward-thinking and customer-centric platform: To become the one-stop shop where golfers come to find and discover everything needed to connect with their passion. And, while we’ve launched and are off to a great start, we are far from done, and we must continue inventing on behalf of our members globally to earn and then maintain our place as a relevant, crucial and irreplaceable component of their golf lives. Our aim is to continually iterate and expand our pillars and benefits, by inventing and adding incredible new ones.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

  • We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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