Creative Director-Original Content (NY), Peacock, Direct-to-Consumer

Posted: 10/23/2019

Location: New York, New York
Function: Marketing & Communications
Specialty: Digital Marketing, Web Production
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

Introducing Peacock, NBCUniversal’s new streaming service that combines timeless shows and movies, exclusive originals, kids programming and current hits, with timely news, sports and pop culture. All together. All in one app.

In preparation for our launch in 2020, we are building a world-class team of smart, hungry and fearless professionals who are energized by the possibility of working at the epicenter of content, technology and culture. Join us if you would like to be a part of this exciting initiative.Creative Director, Original Content, PeacockThe Creative Director will help develop and manage the creative expression of Peacock, NBCU’s streaming video service as it pertains to brand marketing and our original IP. The Creative Director will oversee internal makers/designers and external vendors tasked with developing and executing creative marketing ideas and campaigns.
  • Peacock Brand Launch: work with external partners and internal stakeholders on launch campaign creative asset ideation and execution
  • Ongoing Peacock brand campaigns: help maintain a consistent voice and tone across all platforms and consumer touchpoints for brand initiatives.
  • Plan and execute multiplatform campaigns for the launch of Peacock original series, including asset capture/shoots
  • Develop creative ideas to help position and market Peacock content around cultural milestones and events
  • Work with Sales/Trade/Affiliate marketing partners on creative needs/assets
  • Partner with Ad Sales / Branded content on custom client marketing ideas
  • Partner cross-functionally with Performance Marketing and Social Marketing teams on initiatives to create cultural impact, and drive customer acquisition and retention
  • Help ensure seamless execution and delivery of creative assets to relevant internal partners and platforms
  • Closely coordinate with Peacock content team on marketing priorities and create assets/materials to market that content, with constant optimization
  • Help develop creative strategies around Peacock originals to guide internal teams and external vendors

  • • At least 8 years of relevant experience in Entertainment, Digital Media and/or direct-to-consumer marketing/branding
    • Ability to work in a fast paced and entrepreneurial culture
    • Experience managing teams
    • Excellent presentation skills
    • Comfortable reviewing and analyzing campaign performance data & optimizing creative accordingly

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

    Work With Us