SEO Specialist

SEO Specialist
Tampa, FL
 

Ranked #1 in Fortune’s 100 Fastest-Growing Companies list for 2018, Health Insurance Innovations (HIIQ), is a company with a deep commitment to creating a work environment in which our team members can flourish. We’re a publicly traded, rapidly growing company on the lookout for talented, dedicated professionals who enjoy very competitive salary and benefit packages (including health/vision/Life/STD/LTD/401(k)/Flex Spending Accounts) as well as Generous Paid Time off and company-paid holidays.

The objective of the SEO Specialist is to maximize the volume of inbound organic traffic from search engines to assigned web properties. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

Essential Duties and Responsibilities:

• Test, track and analyze data and results, identify trends and insights in order to achieve maximum ROI on organic search campaigns across assigned web properties
• Perform technical SEO duties as prescribed by reporting manager
• Assist in optimizing copy and landing pages for search engine marketing through split tests, keyword implementation and other methods
• Assist in ongoing keyword discovery, expansion and optimization
• Implement search engine optimization recommendations
• Research and analyze competitor SEO strategy
• Implement link building strategy as prescribed by reporting manager
• Test and track sites to ensure SEO best practices are properly implemented on newly developed pages and existing pages
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Education and Work Experience:

• Proven SEO experience with a degree in marketing or analytics related field or 3-5 years experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO

Attendance Requirements:

Due to the nature of Health Insurance Innovations needs, regular and reliable attendance is required. Individuals must be able to work at least a 40 hour work week, Monday through Friday, and be available as situations arise requiring extended hours.