Product Marketing Manager

Exton, Pennsylvania
Oct 25, 2019
Content Marketing
Metro Area
Full Time
The Product
Marketing Manager is focused on the automotive independent dealer market and
responsible for developing and implementing the marketing strategies for
products launched and sold to this target segment. The Product Marketing
Manager will craft the messaging and positioning for products/services and
conceive and develop innovative marketing programs that will drive demand in
this dealer segment. The Product Marketing Manager will be the expert on the
automotive independent dealer buyers, how they buy, their buying criteria and
will transfer that knowledge to the product, development, marketing, business
and sales teams. 


The Product Marketing Manager is
responsible for establishing the vAuto product strategy and an integrated
marketing plan to drive awareness, trial and adoption of new and
existing vAuto products aimed at the automotive independent dealer
segment.  This role will work across marketing, sales,
product, training, and operations to influence and drive the reasons
for independent dealers to partner with vAuto as a solution for new, used and
wholesale inventory.   


Product Marketing Manager will be the expert on the
products, target markets, customers and competition in this targeted
independent market and can translate this knowledge into high-impact
content and materials that clearly communicate the value of our products
to the marketplace.  The Product Marketing Manager will work closely with
the broader Marketing and Sales teams to develop innovative marketing programs
that drive demand. 


Product Marketing Manager will also work closely with
product and marketing teams across Cox Automotive to identify
and capitalize on opportunities to broaden independent dealer customer adoption
and utilization of our collective products and services. This position
reports to the Product Marketing Director.



  • Lead
    research of new product concepts for the independent dealer market,
    engaging with prospects in this segment. Coordinate research
    and development projects for product pricing,
    packaging/bundling, tier strategy and promotion input to sales, business
    development and product management.  
  • Serve
    as the “voice of the client” when developing product positioning and
    messaging that differentiates vAuto in the independent dealer market.
  • Work
    across vAuto and other Cox Automotive marketing
    departments to identify opportunities to promote existing
    product offerings and
    bundled products/services.   
  • Provide
    input to generate materials for product or service launches including
    press releases, launch materials, customer presentations, and
  • Establish
    and manage product council(s), customer satisfaction surveys, feedback
    channels, and keeps in regular contact with key customers. 
  • Identify
    opportunities to drive thought leadership and brand awareness in the
    independent dealer segment through digital and traditional marketing
    channels, including email campaigns, industry and local events, workshops,
    webinars, etc.

  • Qualifications:
  • BS/BA in related
    discipline (Business
    or Marketing preferred) OR an equivalent combination of education and work related
  • Generally 5 years of
    experience in automotive
    retail business - marketing, management or business development roles
  • Experience
    working in the independent automotive dealer segment a plus 
  • Experience developing strategic marketing
    plans for new products developed for the independent dealer market.
  • Proven ability to conduct market analysis,
    market sizing, revenue projections, and detailed competitive investigation
  • Previous experience planning the go to
    market launch of new products/releases aimed at the independent dealer
  • Ability to partner with Product Management, work
    closely during product pilots to understand the product value, key
    messaging, and early adopters to drive marketing collateral, testimonials,
    and case studies.    
  • The ideal candidate should be able to communicate
    regularly with product, development and sales leadership to keep current
    on independent market activities, provide updates on marketing activities
    and provide insight-based suggestions on future product development 
  • Experience
    in developing targeted creative and content for advertising and marketing
    materials and communications 
  • Solid
    interpersonal and communication skills and the ability to work on
    cross-functional teams in both leadership and member roles 
  • Strategic
    thinker and pragmatic marketer 
  • Results
    oriented and self-motivated 

  • About Cox Automotive

    Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies,®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion.

    Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

    Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.


    Similar jobs

    Similar jobs