Product Marketing Manager
- Full Time
Marketing Manager is focused on the automotive independent dealer market and
responsible for developing and implementing the marketing strategies for
products launched and sold to this target segment. The Product Marketing
Manager will craft the messaging and positioning for products/services and
conceive and develop innovative marketing programs that will drive demand in
this dealer segment. The Product Marketing Manager will be the expert on the
automotive independent dealer buyers, how they buy, their buying criteria and
will transfer that knowledge to the product, development, marketing, business
and sales teams.
The Product Marketing Manager is
responsible for establishing the vAuto product strategy and an integrated
marketing plan to drive awareness, trial and adoption of new and
existing vAuto products aimed at the automotive independent dealer
segment. This role will work across marketing, sales,
product, training, and operations to influence and drive the reasons
for independent dealers to partner with vAuto as a solution for new, used and
Product Marketing Manager will be the expert on the
products, target markets, customers and competition in this targeted
independent market and can translate this knowledge into high-impact
content and materials that clearly communicate the value of our products
to the marketplace. The Product Marketing Manager will work closely with
the broader Marketing and Sales teams to develop innovative marketing programs
that drive demand.
Product Marketing Manager will also work closely with
product and marketing teams across Cox Automotive to identify
and capitalize on opportunities to broaden independent dealer customer adoption
and utilization of our collective products and services. This position
reports to the Product Marketing Director.
research of new product concepts for the independent dealer market,
engaging with prospects in this segment. Coordinate research
and development projects for product pricing,
packaging/bundling, tier strategy and promotion input to sales, business
development and product management.
as the “voice of the client” when developing product positioning and
messaging that differentiates vAuto in the independent dealer market.
across vAuto and other Cox Automotive marketing
departments to identify opportunities to promote existing
product offerings and
input to generate materials for product or service launches including
press releases, launch materials, customer presentations, and
and manage product council(s), customer satisfaction surveys, feedback
channels, and keeps in regular contact with key customers.
opportunities to drive thought leadership and brand awareness in the
independent dealer segment through digital and traditional marketing
channels, including email campaigns, industry and local events, workshops,
or Marketing preferred) OR an equivalent combination of education and work related
experience in automotive
retail business - marketing, management or business development roles
working in the independent automotive dealer segment a plus
plans for new products developed for the independent dealer market.
market sizing, revenue projections, and detailed competitive investigation
market launch of new products/releases aimed at the independent dealer
closely during product pilots to understand the product value, key
messaging, and early adopters to drive marketing collateral, testimonials,
and case studies.
regularly with product, development and sales leadership to keep current
on independent market activities, provide updates on marketing activities
and provide insight-based suggestions on future product development
in developing targeted creative and content for advertising and marketing
materials and communications
interpersonal and communication skills and the ability to work on
cross-functional teams in both leadership and member roles
thinker and pragmatic marketer
oriented and self-motivated
About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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