Marketing Campaign Manager

Location
Oakbrook Terrace, Illinois
Salary
competitive
Posted
Oct 25, 2019
Metro Area
Chicago
Duration
Full Time
The Marketing Campaign Manager supports the Digital Marketing
Senior Manager develop and execute marketing campaign strategy, impactful
programs and analytics for the vAuto and HomeNet businesses.



 

The Marketing Campaign Manager supports the marketing team and a
broader group of business stakeholders by driving demand for vAuto and HomeNet products/services
with new and existing customers and accelerating their movement through the
purchase lifecycle/buyer journey.  This
involves the identification of targets, creating awareness and interest,
establishing a relationship, engaging in a meaningful exchange of information,
sustaining their interest, and passing along qualified leads to the lead
generation team. 



 

The Marketing Campaign Manager will establish and track
KPIs/metrics for the vAuto and HomeNet customer journeys and for all marketing
investments to provide visibility into the effectiveness, efficiency and
attribution associated with marketing efforts.  



 

The Marketing Campaign Manager is also responsible for planning,
promoting, and executing vAuto and HomeNet customer monthly webinars and
workshops, in partnership with Performance Management, Sales and Product
Marketing partners.



 

Leveraging a variety of data sources including Salesforce, a
proprietary marketing database and segmentation data, this role makes
recommendations around marketing campaign tactics to drive results. This
position also serves as the marketing team’s data expert, collaborating with
other teams to support the needed maintenance and creation of data
infrastructure.



 

Along with robust
analytical skills, the Marketing Campaign Manager will be able to complete a
high volume of projects on time and possess strong communication skills to
translate technical information into terms business managers can understand. He/she
will possess great interpersonal skills and can work effectively with internal
stakeholders and customers.



 

 

Responsibilities

  • Translates
    campaign and business goals into actionable customer targeting strategies to
    drive campaign performance
  • Creates and
    organizes post campaign analysis including recommendations to optimize future
    campaigns
  • Works closely
    with Performance Managers to help develop content calendar and engagement campaigns
    for monthly customer workshops and webinars; Provides marketing campaign support
    to Product Marketing team with state events and programs
  • Manages
    analytics fulfillment process making sure campaign lists and post campaign
    analysis are delivered on time with a high level of data accuracy.
  • Works directly in pulling analysis and campaign target lists
    and post campaign results
  • Able to make
    recommendations to optimize campaign results including targeting strategy,
    contact frequency, and channel recommendations
  • Identifies
    opportunities to leverage advanced and predictive analytics, works with outside
    vendors and internal partners to deliver analysis and models
  • Owns vAuto
    and HomeNet relationship with Cox Automotive Marketing Technology team and
    executes campaigns utilizing Salesforce Marketing Cloud
  • Presents insights and recommendations to internal
    stakeholders and external clients; Responsible
    for creating and delivery monthly dashboards and reports
  • Provides expertise on data housed in
    Salesforce and the proprietary marketing database, owns data strategy,
    activation and maintenance for marketing data
  • Serves as marketing lead/representative on
    special projects including cooperative efforts with Cox Automotive technology communities





















Qualifications:
  • Bachelors degree in a related disciple (Marketing, Communications, Digital
    technologies) OR 
    an
    equivalent combination of education and work related experience
  • Generally 5 years of hands-on marketing experience, with a focus on direct/digital
    and/or CRM marketing using data and analysis to create campaigns
  • Demonstrated experience in the areas of customer targeting and use
    of Salesforce Marketing Cloud
  • Knowledge of B2B buyer journey framework and direct experience
    creating marketing campaigns centered around the customer lifecycle stages
  • 3 years of experience with complex database systems,
    business intelligence tools, and related systems; ability to use SQL, SAS
    experience highly desirable
  • Digital marketing (email, social, web) experience including Adobe
    Analytics or Google Analytics
  • Highly organized, attention to detail, with the ability to stick
    to deadlines and work within budget
  • Results
    oriented and self-motivated
  • Strong collaboration, presentation and communication skills


















About Cox Automotive

Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

 

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