Sr. Analyst, Marketing Analytics

Posted: 10/26/2019

Location: Universal City, California
Function: Marketing & Communications
Specialty: Digital Marketing, Web Production
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


NBCUniversal, the global media company that brought you some of the world’s most iconic television and film franchises, including: The Tonight Show, Saturday Night Live, Keeping Up With The Kardashians, The Real Housewives, Mr. Robot, The Voice, This Is Us, The Fast & The Furious, Jurassic Park, Minions, and more - is launching an all-new direct-to-consumer streaming service. It will seamlessly bring together the breadth and depth of NBCU’s broadcast and cable television series, movie titles, premier sporting events, and renowned news reporting.Introducing Peacock, NBCUniversal’s new streaming service that combines timeless shows and movies, exclusive originals, kids programming and current hits, with timely news, sports and pop culture. All together. All in one app. In preparation for our launch in 2020, we are building a world-class team of smart, hungry and fearless professionals who are energized by the possibility of working at the epicenter of content, technology and culture. Join us if you would like to be a part of this exciting initiative.The Position
This role will be responsible for delivering advanced analytics and data-centric support for the new streaming service, with an emphasis on existing customer engagement and retention marketing analytics, as well as content promotion analysis. The role will collaborate closely with the Marketing team to identify business problems and provide data-driven solutions. The overarching objective is to champion the intelligent use of data to power the growth of a high value user base for the streaming platform.

Responsibilities include, but are not limited to:

Analytics and StorytellingAnalyze complex data sets to develop actionable insights that can drive differentiated marketing approaches at the customer levelDevelop analyses and surface insights to drive customer engagement and retention, including churn analysis, predictive modeling, KPI deep dives, retention marketing efficiency, behavioral clustering, content affinity analysis, customer value and customer journey analyticsCurate audiences and inform engagement tactics to enable differentiated, relevant marketing touches across CRM channels (email, in app, push)Analyze content promotions and surface insights that will help drive viewership and a more loyal customer baseSynthesize analytics and statistical approaches into easy-to-consume storylines, both visually and verbally, and provide indicated actions for executive audiencesFacilitate data democratization through the design and delivery of data visualizations (Tableau, Domo)
Cross-Functional Collaboration and LeadershipCapture business requirements for data and analytic solutions, and collaborate with the Growth Marketing team to ensure business requirements align with business needsLead day-to-day collaboration with Marketing to communicate insights and recommend data informed strategies

Driving ChangeSupport the processes to implement insights into action by integrating new data solutions into CRM systems to optimize marketing activitiesDevelop and maintain partnerships w/ Marketing, Strategy, IT and Decision Science teams to develop and implement scalable solutions resulting from insightsPartner with Marketing team on test design and measurement of strategic initiatives
TeamworkBecome a member of a high performing, highly collaborative analytics teamCollaborate with teammates to drive professional growth/skill development and enhance the quality of the work productEstablish and cultivate a strong cross-functional working relationship
Analytic and Technical Competency:Deep understanding of advanced marketing analytics for direct to consumer businesses (video streaming or subscription business experience a plus)Ability to perform deep dive analyses into marketing interactions, customer journeys, and conversion funnels with structured and unstructured dataExperience using statistical data modeling techniques to create customer segments, optimize targeting, and create forecasts
The Person BA/BS in marketing, statistics, mathematics, economics or other quantitative discipline. 2+ years of experience with large data sets and analytical toolsKnowledge of SQL and a scripting language (Python, R, etc.)Experience with building statistical models (Regression, Decision Trees, K-Means, etc.)Tableau, Domo, or equivalent report building experienceStrong curiosity, leadership and business acumenExperience in subscription-based businesses or eCommerce preferredBackground with CRM preferredExperience analyzing data in Adobe Analytics, and audience targeting platforms (e.g. DMP’s, CDP’s) preferredExperience w/ Big Query / Google technology stack a plusStrong interpersonal skills with the ability to motivate, collaborate and influenceAbility to deliver on multiple projects and meet tight deadlines

EOE/M/F/D/AAP/V





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