Director of Marketing and Communications
- Full Time
Job Title: Director of Marketing and Communications
Location: New York
Salary: up to $120,000
Closing date: Open until filled
Director of Marketing and Communications – The Role
Main Purpose of the role
The Director of Marketing and Communications leads and manages the creation and delivery of US brand, marketing and communications strategies, standards and budgets. S/he is accountable for achievement of strategic goals and annual targets for the department. S/he is responsible for raising the overall profile of the organization and its campaigns and increasing the brand recognition and digital marketing reach of World Animal Protection. S/he is also responsible for increasing revenue through cause related marketing and corporate events and partnerships. This position reports to the Executive Director of World Animal Protection, U.S. with a dotted line reporting relationship to the Global Director of Marketing and Communications.
Duties & Responsibilities
Leads the creation and coordination of a national strategy and business plan for marketing and communications that:
Coordinates with global marketing and communications strategy;
Works within and helps to promote and develop the World Animal Protection brand;
Clearly positions who we are and what we stand for to our external audiences
Are particularly integrated with audience and campaign planning
Can be appropriately measured and evaluated and contribute as required to the balanced scorecard
Set specific targets and desired impacts for the US team.
Work closely with all teams to drive our national marketing agenda – in particular the Fundraising and Programmes teams - to ensure that our marketing and campaign communications plans are aligned and have maximum impact on our audiences
Drive a culture of insight, research and learning, facilitating understanding of what motivates our audiences and how best to target them; in particular ensure we understand all our supporters and how to maximise their value to the organisation
Develop and deliver long-term brand development, management and marketing approaches, including national brand marketing strategy and production of relevant branded assets, in line with global brand strategy
Set in place balanced scorecard and other monitoring and evaluation processes for brand activities and that they are coordinated with global branding activities
Research public opinion on brand awareness and messaging in the marketplace
Manage use of the brand both internally and externally
Program and Campaigns
Work closely with the Director of Programs and Campaigns and campaign management staff to ensure integration of planning, delivery and evaluation of all marketing and communications with all programs and campaigning activity.
Marketing and Communications
Develop and manage a PR strategy that will maximize media outreach in the US market, including the use of World Animal Protection experts in the media
Develop and manage a marketing strategy to amplify our work and supplement donor response to our work, including offline marketing promotional events
Manage the digital communications department including the website, Internet marketing and social media to increase traction
Manage a communications strategy that maximizes our campaign strategies
Review internal and external communications
Manage external agencies as and when required
Develop and carry out a marketing strategy for celebrity participation and outreach
Develop launch strategies for the reports that World Animal Protection produces, including panel discussions and other events that will raise awareness
Work and form relationships with members of the media, government and other nonprofit organizations to develop new opportunities for World Animal Protection
Manage PR/Communications and Digital Marketing/Communications staff
Ensure appropriate evaluation of media coverage is based on strategic and audience objectives and is used as the basis of future media planning.
Director of Marketing and Communications– Requirements
10 years of proven successful experience in marketing, communications and PR
Work experience in animal welfare and/ or international organizations preferred
5 years of supervisory experience
Strong problem-solving skills and strategic plan development experience
Excellent communications skills both written and verbal
Proven successful development of celebrity outreach incorporated into a marketing strategy
Successful brand marketing experience
Experience in managing a team at a senior level
Ability to multi-task and prioritize
Proven experience developing and strengthening a brand
Must have a strong work ethic and the ability to maintain confidentiality
Organized, detailed oriented, and a self-starter
Strong budget development and management experience
Must love animals
Comfortable working in a fast-paced environment
Proven development of media contacts and a cohesive media strategy
Must be collaborative and inspirational
Ability to travel both domestically and internationally
Strong proficiency in Microsoft Office
How to Apply
If you want to be part of our dynamic organisation and help us move the world to protect animals then please send us a copy of your CV, salary expectation and cover/motivation letters addressing your skills and experience relative to the role.
Due to the large volume of applications that we receive, we will not be acknowledging receipt of your application. If you do not hear from us within 3 weeks of applying, please consider your application as unsuccessful.
World Animal Protection is an equal opportunity employer and committed to providing equal opportunities for everyone regardless of their background.
The successful candidate must have permission to work in the position location by the start of their employment.
Who are we?
We are World Animal Protection.
For over 50 years we have moved the world to protect animals.
We protect animals because we believe a sustainable future for the planet can only be achieved if both animals and people are part of the solution.
We stop the exploitation of wild animals for entertainment and profit. We protect pets and working animals in communities across the globe. We campaign for better farm animal welfare and fight against factory farming. We also help animals when disaster strikes.
Our vision is a world where animals live free from suffering. We are working to help people to see how important animals are to all of us.
We are determined to influence decision makers to put animals on the global agenda and inspire people to change animals’ lives for the better. Today we’re working on projects to end animal suffering by helping governments and communities to protect and care for their animals.
Why Work for us?
We move the world to protect animals globally but there are many other reasons to join our organisation. We are a truly global organisation with offices in Australia, Brazil, Canada, China, Costa Rica, Denmark, India, Kenya, the Netherlands, New Zealand, Sweden, Thailand, UK and USA. We employ over 380 people globally covering campaigns, media, fundraising, operations, finance, administration and human resources.
As well as competitive employee benefits we want our employees to grow with us and build their careers within World Animal Protection and therefore encourage internal applications. We have a strong track record of offering existing staff promotions as well as secondments and position changes within the organisation.
Job Type: Full-time