Digital Ad Trafficker

Posted: 10/31/2019

Location: Washington, Washington D.C.
Function: Marketing & Communications
Specialty: Digital Marketing
Level: Experienced (Non-Manager)
Duration: Full Time
Salary Description: competitive


About the Team

Serving over 6 million senior executives, thought leaders, and industry professionals, SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 180 trade associations, professional societies, nonprofits and corporate entities. Visit www.smartbrief.com for more details.

Advertising & Sales Operations is a critical, multidisciplinary function of SmartBrief that works on every stage of the client lifecycle. The team is close-knit, works at a fast-pace, and always goes the extra mile for our
clients.

Job Purpose

Joining us as a Digital Ad Trafficker is a great way to kick start your career in the digital media industry! This role will give you a grounding and knowledge of advertising technology, digital media, marketing & relationship management. Team alums have gone on to leadership roles internally on our Tech, Content Marketing, and Product Marketing teams.

You will work with Account Managers to oversee the day-to-day management of advertising and content campaigns. This includes ad server campaign management and execution (segment management, trafficking, pacing, optimization, reporting, and other tasks as needed). You will be assigned to one or more Industry Team, working with industry leading clients. Our verticals include Media, CPG, Retail, Consulting, Education, Healthcare, Energy, Technology and more.

We are looking for talented candidates with drive and ambition. It’s really important you can prioritize accuracy, quality, and service while learning and growing in a tech-focused digital media company. 

Key Responsibilities

  • Liaise with clients to secure campaign assets and answer ad specification questions in a timely manner

  • Manage campaign process, including requesting creative, tags and troubleshooting ad issues

  • Upload, test and schedule advertising creative using ad servers to ensure timely start and full delivery of all ad campaigns

  • Troubleshoot ad creative issues that affect tracking, pacing, implementation, and/or reporting

  • Proactively investigate issues (delivery discrepancies, technical issues, etc.) with clients, agencies, third-party platforms, and/or internal parties and provide resolutions to these issues

  • Send welcome emails to new clients detailing campaign requirements, dates and reporting options

  • Send reminder emails for upcoming scheduled ads and final ad previews for client approval

  • Send screenshots to clients once campaigns start

  • Review and Launch SmartBrief publications

  • Build, manage and report on multi-channel campaigns including display, native, content marketing, and social media

  • Prepare, edit and test client HTML code

  • Respond to delivery report requests and provide regular delivery reports (weekly, monthly, and/or upon completion of campaigns) to advertising clients from all ad serving platforms

  • Run ad hoc reporting for internal and external parties upon request

  • Ensure Account Managers and Clients are well informed with current campaign data

  • Support Account Managers to maintain advertiser client relationships and their campaigns by providing excellent customer service

What do I need to succeed?

Skills/Abilities:

  • You will be exceptionally organized with strict attention to detail

  • An extraordinary customer service ethic with strong business acumen

  • Demonstrated flexibility to manage multiple tasks, solve problems and schedule work effectively in a fast-paced, deadline-driven environment

  • Proven ability to develop relationships with professionals in a variety of industries

  • Thrives in a team-oriented, entrepreneurial corporate environment

  • Exceptional written and verbal communication skills

Experience:

  • At least one year of experience in a professional or service job role

  • Digital savvy – strong on basic platforms (e.g. GSuite, Excel), with a desire to learn multiple business and ad-serving platforms

  • Bachelor’s Degree from a liberal arts institution or a Communications/Marketing/Advertising degree

  • Online advertising/media company or creative agency/publicity firm background strongly preferred

  • Salesforce experience preferred

  • HTML editing experience a plus

What will I get in return?

As well as our standard benefits, we have a number of awesome perks available to our staff including:

  • Performance-related bonus

  • Central office location with cool open plan working spaces and a great rooftop terrace!

  • Onsite Gym

  • Regular staff socials arranged by our wonderful Community & Culture committees

  • Huge opportunities to learn and develop whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues

We are Future

Connectors. Creators. Experience Makers

We have big ambitions to transform media and change people’s lives. Together, we connect people to their passions through the high-quality content we create and the innovative technology we pioneer. It’s an incredibly exciting time to join! 

Future is the name behind market-leading brands in specialist sectors across technology, gaming & entertainment, music, creative & photography, hobbies, knowledge and home interest. 

We’re dedicated to creating loyal fans of our brands, and the number is growing all the time. Our global reach is phenomenal with over 250 million consumers across 180 + world-leading brands. It’s an incredible privilege to have such a passionate audience base across our websites, magazines, social media and events.

Every kind of talent is celebrated here. We hire for person not for the role, looking for people who share our ambitions to be bold and innovate, making Future a global success story.

Let’s do this! 

To apply for this role, please submit your CV and a covering letter explaining why this is your dream job!

 

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Future.  

Equal Employment Opportunity

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Future is committed to providing veteran employment opportunities to our service men and women.



Future plc is an international publishing and media group, and a leading digital business. Founded in 1985 with one magazine, today we have offices in London, Bath, Bournemouth, Bromsgrove, New York, San Francisco and Sydney. At Future we believe in te...

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