Product Marketing Specialist

Posted: 10/31/2019

Location: Washington, Washington D.C.
Function: Marketing & Communications
Specialty: Digital Marketing
Level: Experienced (Non-Manager)
Duration: Full Time
Salary Description: competitive


About the Team

Serving over 6 million senior executives, thought leaders, and industry professionals, SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 180 trade associations, professional societies, nonprofits and corporate entities. Visit for more details. SmartBrief has recently been acquired by Future plc, a Global media business.

Our Product Marketing team are responsible for growing and launching a range of SmartBrief product lines including “SmartBrief” newsletters and other advertising products.

Job Purpose

As a member of SmartBrief’s Product Marketing team, the Product Marketing Specialist will be the champion for our growing product lines. The newsletter (AKA “The SmartBrief”) is the critical product in SmartBrief’s offerings, and in this role, you will lead the SmartBrief launches

In addition to launching new publications this role will help accelerate growth of key advertising products.

This role has come about as a result of the recent acquisition and therefore growth in the team. We are really excited to be launching new products!

Key Responsibilities

  • Own the brief launch business plan, which includes coordinating with all departments to define the sales strategy, subscriber growth strategy, and overall brief goals prior to launching a new publication.

  • Project manage the onboarding of new Brief partners, serving as cross-functional manager with internal partners in Editorial, Tech, Sales, Operations, Marketing and Partner Development teams to ensure a timely newsletter launch that sets both the external partner and internal SmartBrief team up for long-term success. Define the scope of projects, create and manage timelines, workflow and production, ensuring all internal stakeholders are held accountable for timelines and tasks assigned.  

  • Responsible for status and progress of brief launches including alerting stakeholders of upcoming deadlines and project deliverables, including troubleshooting as needed. The Manager will own responsibility for certain items him/herself, as well as manage the timeline and hold internal parties accountable for other tasks.

  • Project managing brief improvement projects, when needed, and owning the communications strategy for both internal and external partners related to these projects.

  • Manage forecasting and reporting for growing advertising product, the Horizontal Dedicated Send.

  • Identify high-level product specifications for new products and product enhancements.

  • Assist in specs, product collateral, training

  • Determine technical FAQ’s for products and create library for both internal and external use.

What do I need to succeed?

  • 2-4 years of experience in a Product, Advertising or Project Management role with cross-functional responsibilities. Media/Publishing/Agency experience preferred

  • Bachelor’s degree required

  • A strong sense of organization with strict attention to detail.

  • Demonstrated flexibility to manage multiple tasks, solve problems and schedule work effectively in a fast-paced, deadline-driven environment.

  • Proven ability to develop relationships with peers and senior leaders within the company and holding them accountable to project plans and deadlines.

  • Comfort with data and data analysis involving standard digital marketing KPIs.

  • Demonstrates leadership, personal accountability, self-motivation and attention to detail. 

  • Ability to make decisions and problem solve.

  • Willingness to be hands-on and own the work

  • Excellent written, verbal and interpersonal communication skills.

  • Thrives in a team-oriented, entrepreneurial corporate environment.

  • Proficiency with a variety of software packages, including Basecamp, JIRA, Excel and Word.

  • Legal right to work in the United States.

What will I get in return?

As well as our standard benefits, we have a number of awesome perks available to our staff including:

  • Performance-related bonus

  • Central office location with cool open plan working spaces and a great rooftop terrace!

  • Onsite Gym

  • Regular staff socials arranged by our wonderful Community & Culture committees

  • Huge opportunities to learn and develop whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues

We are Future

Connectors. Creators. Experience Makers

We have big ambitions to transform media and change people’s lives. Together, we connect people to their passions through the high-quality content we create and the innovative technology we pioneer. It’s an incredibly exciting time to join!

Future is the name behind market-leading brands in specialist sectors across technology, gaming & entertainment, music, creative & photography, hobbies, knowledge and home interest. 

We’re dedicated to creating loyal fans of our brands, and the number is growing all the time. Our global reach is phenomenal with over 250 million consumers across 180 + world-leading brands. It’s an incredible privilege to have such a passionate audience base across our websites, magazines, social media and events.

Every kind of talent is celebrated here.. We hire for person not for the role, looking for people who share our ambitions to be bold and innovate, making Future a global success story.

Let’s do this!

To apply for this role, please submit your CV and a covering letter explaining why this is your dream job!


Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Future.  

Equal Employment Opportunity

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Future is committed to providing veteran employment opportunities to our service men and women.


Future plc is an international publishing and media group, and a leading digital business. Founded in 1985 with one magazine, today we have offices in London, Bath, Bournemouth, Bromsgrove, New York, San Francisco and Sydney. At Future we believe in te...

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