Newsroom Director of Audience

San Francisco, California
Competitive annual salary + health, dental, vision, and 401(k)
Nov 01, 2019
News & Journalism
Metro Area
San Francisco
Full Time

Do you want to work in a fast-paced newsroom on the biggest stories in the Bay Area? Do you have a passion for audience development and local journalism?

We’re looking for an ambitious, versatile leader with a combination of news and marketing skills to join the digital team. The Director of Audience will have experience in a senior leadership position in a newsroom or digital content company. We need a self-starter with high standards who can collaborate well, has excellent communication skills, and is ready to dig deep into content and readership analytics while devising strategies across platforms to help Northern California’s largest and most ambitious newsroom grow even more. The successful candidate will be at the forefront of innovation and their work will touch hundreds of thousands of readers every day.


This position is full-time. 

This position requires management experience.

It will be a standard Monday-to-Friday schedule. 

Weekend, evening and holiday work may be required as news warrants.


Develop and execute an audience strategy for The San Francisco Chronicle newsroom that would increase key traffic segments three-fold.

Manage a team of journalists committed to growing overall and subscribable audiences while keeping focused on subscriber retention. 

Create off-platform strategies and maintain relationships with third-party partners.

Work with digital project managers, editors and writers on innovative packages and new ways of storytelling.

Provide regular insights and training to journalists and leaders across the newsroom so they can contribute to audience-building goals.

Who we’re looking for:

At least seven years of news experience.

Bachelor’s or master’s degree, journalism focus preferred.

Experience in a marketing or audience function in a major market.

Track record of audience growth success.

Obsession with digital metrics.

Exceptional social media skills.

Understanding of media ethics.

Mission: delivers the Bay Area’s best journalism every day and is recognized as the best large newspaper website in California. It is the Bay Area’s authoritative online news source, focused on San Francisco but inclusive of all California and Western news that reflects the unique Bay Area experience.