SEO Analyst

Location
Atlanta, Georgia
Salary
competitive
Posted
Nov 04, 2019
Specialty
Data & Analysis
Metro Area
Atlanta
Duration
Full Time


Are you an enthusiastic Search Engine Optimization expert
and industry thought leader? Would you like to assist our efforts in driving,
developing and refining SEO strategy and initiatives to propel organic growth
at an enterprise level? Do you enjoy a challenge that will directly result in growing
some of the leading properties in the media industry? If so, please read on …



 

Summary: 

Cox Media Group’s SEO Analyst will lead the company’s
daily, short- and long-term SEO strategies to help increase referral traffic
for radio, TV and newspaper digital sites. He/she will collaborate with the
Content, Product and Data Analytics teams to develop and distribute insights,
measurements and reporting to appropriate persons while using this data to
drive informed SEO opportunities, recommendations and action plans to maximize
return on investment (ROI) in line with key performance indicators and global
metrics. He/she should be an expert at SEO with a clear understanding of how to
balance on-page and off-page optimization, including content generation and
link building. This role takes `initiative to assess the impact of new
products, search engine algorithm changes and subsequent releases on SEO best
practices and procedures. This job reports to the Director of Audience
Engagement & Optimization based in Atlanta.



 

Essential Job Functions:

  • Clear
    understanding of search algorithms and the confidence to implement these in short-term
    and long-term strategies.

  • Lead
    strategic direction and implementation of a solid SEO strategy using expertise
    in digital marketing, content, design, implementation and optimization
    techniques.

  • Use
    analytics to develop insights, drive informed and actionable business
    recommendations, and clearly communicate status against goals and objectives to
    senior management, identifying risks and opportunities.

  • Determine
    what technologies are required to develop and successfully execute SEO
    strategies and goals.

  • Evaluate/manage
    outside vendors, suppliers and tools as needed to execute strategy.

  • Collaborate
    extensively with the Content, Product and Data Analytics teams to execute a
    best-in-class SEO program.

  • Execute
    cross-brand search engine optimization tactics, including keyword research,
    website optimization, off-site promotion and advanced link building (including
    relationship building with 3rd party websites), campaign performance tracking,
    and A/B testing. 

  • Provide
    training to Content, Product and Data Analytics teams.

  • Serve
    as a liaison with software engineers, developers and others in Technology and
    Product to create new tools.

  • Stay
    up to date with industry trends and inform leadership on any required changes.






















Qualifications:

  • Proven
    track record of successful SEO strategy and implementation.

  • Experience
    with keyword search, ranking, analysis tools and link building.

  • Familiarity
    with online SEO resources, tools, blogs, forums and professional organizations.

  • Knowledge
    and experience with technical aspects of SEO from optimal site architecture to
    proper coding of HTML and CSS to indexes and algorithms.

  • Have
    or develop a strong working knowledge of analytic tools such as Google
    Analytics, Chartbeat, Tableau, and similar tools.

  • Experience
    working in content management systems (CMS).

  • Exceptional
    written and verbal communication skills with experience writing optimized web
    page content, META titles and descriptions.

  • Prefer
    experience in managing multiple websites.

  • Ability
    to educate, communicate and present to team members at various levels within
    the organization.

  • Excellent
    project management skills and ability to align efforts while collaborating
    across multiple departments.

  • A
    self-starter with professional integrity who thrives in an experimental
    environment, can work independently, make decisions quickly and take initiative.

  • Extremely
    organized. Must be able to multi-task, with a proven history of working
    quickly, efficiently and accurately under deadline pressures.

  • Experience
    in MS office & Adobe products (MS Excel, MS Word, MS PowerPoint, Photoshop).

  • A
    bachelor's degree in a related field (e.g., Marketing, Internet Marketing,
    Website Development, Digital Media) is preferred, but 5 or more years of
    relevant work experience in SEO is an acceptable substitute.































About Cox Media Group

 

Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites.  Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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