- Full Time
Are you an enthusiastic Search Engine Optimization expert
and industry thought leader? Would you like to assist our efforts in driving,
developing and refining SEO strategy and initiatives to propel organic growth
at an enterprise level? Do you enjoy a challenge that will directly result in growing
some of the leading properties in the media industry? If so, please read on …
Cox Media Group’s SEO Analyst will lead the company’s
daily, short- and long-term SEO strategies to help increase referral traffic
for radio, TV and newspaper digital sites. He/she will collaborate with the
Content, Product and Data Analytics teams to develop and distribute insights,
measurements and reporting to appropriate persons while using this data to
drive informed SEO opportunities, recommendations and action plans to maximize
return on investment (ROI) in line with key performance indicators and global
metrics. He/she should be an expert at SEO with a clear understanding of how to
balance on-page and off-page optimization, including content generation and
link building. This role takes `initiative to assess the impact of new
products, search engine algorithm changes and subsequent releases on SEO best
practices and procedures. This job reports to the Director of Audience
Engagement & Optimization based in Atlanta.
Essential Job Functions:
understanding of search algorithms and the confidence to implement these in short-term
and long-term strategies.
strategic direction and implementation of a solid SEO strategy using expertise
in digital marketing, content, design, implementation and optimization
analytics to develop insights, drive informed and actionable business
recommendations, and clearly communicate status against goals and objectives to
senior management, identifying risks and opportunities.
what technologies are required to develop and successfully execute SEO
strategies and goals.
outside vendors, suppliers and tools as needed to execute strategy.
extensively with the Content, Product and Data Analytics teams to execute a
best-in-class SEO program.
cross-brand search engine optimization tactics, including keyword research,
website optimization, off-site promotion and advanced link building (including
relationship building with 3rd party websites), campaign performance tracking,
and A/B testing.
training to Content, Product and Data Analytics teams.
as a liaison with software engineers, developers and others in Technology and
Product to create new tools.
up to date with industry trends and inform leadership on any required changes.
track record of successful SEO strategy and implementation.
with keyword search, ranking, analysis tools and link building.
with online SEO resources, tools, blogs, forums and professional organizations.
and experience with technical aspects of SEO from optimal site architecture to
proper coding of HTML and CSS to indexes and algorithms.
or develop a strong working knowledge of analytic tools such as Google
Analytics, Chartbeat, Tableau, and similar tools.
working in content management systems (CMS).
written and verbal communication skills with experience writing optimized web
page content, META titles and descriptions.
experience in managing multiple websites.
to educate, communicate and present to team members at various levels within
project management skills and ability to align efforts while collaborating
across multiple departments.
self-starter with professional integrity who thrives in an experimental
environment, can work independently, make decisions quickly and take initiative.
organized. Must be able to multi-task, with a proven history of working
quickly, efficiently and accurately under deadline pressures.
in MS office & Adobe products (MS Excel, MS Word, MS PowerPoint, Photoshop).
bachelor's degree in a related field (e.g., Marketing, Internet Marketing,
Website Development, Digital Media) is preferred, but 5 or more years of
relevant work experience in SEO is an acceptable substitute.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.