Senior Manager, Naming and Verbal Identity

New York City, New York (US)
Nov 08, 2019
Metro Area
New York
Full Time

Play with your words. Unlock solutions. Excite clients with the possibilities.

As a Senior Manager on the Verbal Identity team at Landor, you’ll need three main qualities: verbal creativity, rigorous logic and inspiring presentation skills. Is this you?

About us…

Landor builds some of the world’s most agile brands - brands that thrive on change. We design for the future, in ways that make sense right now. We’re strategic experts and creative explorers committed to solving complex challenges. With smart tools and global resources, we examine the implications of every brand choice; create new experiences and open doors to opportunity for our clients.

What we’re looking for…

You have at least 4 years of relevant experience in branding or advertising and a deep interest in language. At Landor, you’ll work on all things verbal—naming, nomenclature, messaging strategy, brand voice, taglines, content development, brand stories, manifestos, positioning statements and more. We need someone who can write in many voices for different types of clients, and pick apart how words are working strategically. But you’re not the stereotypical tortured writer: you like collaborating with multidisciplinary teams, are commercially savvy, and can take all your nerdy word love and channel it into developing real-world solutions.

At the Senior Manager level, you’re at the point in your career where, with support from the rest of the verbal identity team, you’re ready to walk clients through flawlessly-constructed presentations with crystal-clear argumentation and world-class creative options. Expect to work seamlessly across B2B and B2C — and be equally psyched about naming a new snack bar, creating tone of voice for a bank, or developing messaging for business process outsourcing.

For us, Verbal identity is more than a snappy headline or clever turn of phrase. It’s thinking strategically about how a brand speaks, every time it opens its mouth, and creating tools for clients that help them execute verbal strategies in flexible ways across large organizations.

In a nutshell: 

  • At least 4+ years of relevant experience in branding or advertising
  • Track record of versatile writing
  • Strong presentation skills, from creating a polished PowerPoint presentation to explaining creative rationale to clients
  • Digitally shrewd (you’ve got opinions on new technology, and know how to use it)
  • Foreign languages a plus

Interested?  Submit a resume, cover letter, and a few writing samples that show your creative abilities and analytic rigor.  Be sure to detail your specific experience around strategy, messaging, naming, building brand voice, content strategy and execution, nomenclature system development, and brand stories/manifestos.  And let us know how your previous client experience has prepared you to hit the ground running for these kinds of clients.

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