Performance Media Manager

Employer
Manifest
Location
New York City, New York (US)
Salary
Highly competitive salary and great benefits
Posted
Nov 08, 2019
Specialty
Social Media
Metro Area
New York
Duration
Full Time

Manifest in NYC is looking to hire a Performance Media Manager with 3 -5 years of performance media experience. This position is for you if you have a passion for data-driven marketing, including paid social media strategy and advertising, as well as distribution, channel, and media strategy to develop and activate audiences. You’ll work with a smart and experienced team of performance marketers supporting our wide client portfolio with a focus on performance-based digital marketing. Our ideal candidate will have agency experience with a passion for data-driven media and social promotion.

Responsibilities

  • Concept, create, execute and optimize paid social media campaigns for fan acquisition, social ads and post amplification.
  • Draft marketing copy for social posts, landing pages and paid campaigns.
  • Support social media profiles including content scheduling, fan acquisition and audience management.
  • Develop and execute omni-channel distribution strategies inclusive of tactics such as: SEM, paid social, paid content syndication, CPM campaigns, content seeding and organic distribution techniques.
  • May be responsible for weekly, monthly and quarterly reporting including performance measurement and metrics analysis and insights.
  • Collaborate with other discipline leads (creative, content, UX, strategy, analytics, etc.) to service clients as part of integrated content production and delivery programs.
  • Contribute to standardizing agency-wide process for paid social media advertising.
  • Manage direct client communication, in partnership with account and project management, as it pertains to performance marketing programs.
  • Assist in new business and organic project scoping.
  • Keep current with industry trends and advancements.
  • May travel up to 15%.
  • Direct own activities and manage others to ensure proper service to clients.

Requirements

  • Bachelor’s degree or equivalent agency work experience.
  • Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy.
  • Minimum 3 years proven track record running performance media programs.
  • Expert in social media ad product suites in the following networks: Facebook, Twitter, Pinterest, LinkedIn.
  • Proficient in Google AdWords, Bing Ads, and CPC campaign strategy.
  • Highly organized.
  • Leadership skills to work in teams across the organization.
  • Strong written and verbal communication skills.
  • Ability to focus team on key initiatives and train developing team members.
  • Detail-oriented and ability to maintain key department metrics.
  • Interpersonal skills and ability to promote cross-team collaboration.
  • Strong analytical skills.
  • Strong presentation skills.
  • Expert computer proficiency: experience with Microsoft Office Suite, Keynote, Google Data products (such as Google Analytics/Console), social media marketing workflow tools (such as Sprout Social, Hootsuite, etc.) and keyword research tools: Google Keyword Planner, Moz, etc.

Manifest is an equal opportunity employer. Manifest does not sponsor employment visas.

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