Marketing Specialist, Publications and Content

Employer
ATD
Location
Alexandria, Virginia
Salary
Competitive annual salary and benefits package (medical, dental, vision, 403(b), bonus, parking)
Posted
Nov 11, 2019
Metro Area
Washington
Duration
Full Time

The Association for Talent Development (ATD), is the world’s largest association dedicated to those who develop talent in organizations. ATD’s members come from more than 120 countries and work in public and private organizations in every industry sector.

 

We Are…

Publishing and books is a cornerstone of our non-profit business. ATD Press has hundreds of books that are considered the most respected in the Talent Development industry. Publications are written by industry thought leaders and offer anyone who works with adult learners the best practices, academic theory, and guidance necessary to move the profession forward. This is a pivotal time for ATD publishing, as ATD broadens its sales and marketing efforts for its growing list of books and publications and as it builds its publishing community to promote ATD.

 

This Role…

The Publications and Content Marketing Specialist will support the Marketing Manager by assisting with email and marketing campaign development, organizing, tracking, and facilitating marketing initiatives, management, and execution to drive business primarily for our publications program with some activities in support of community engagement programs. Daily activities include copywriting, email creation and deployment, website optimization and content updates, publications promotions, digital initiatives, and execution of assigned marketing tactics. Candidates should be self-starters who are comfortable taking initiative, able to quickly learn systems and technology, and eager to improve results. 


Make an Impact by…

  • Writing marketing copy and content for email, organic and paid social media, web, and print 

  • Monitoring performance metrics and providing weekly tracking analysis on email, social media, web, and print campaigns

  • Managing website content updates with a focus on user experience and optimization

  • Facilitating special tactics campaigns for publications and community engagement programs

  • Supporting the development of marketing collateral, including direct mail, print/digital advertising, content, and social media graphics

  • Working in partnership with a growing and changing team of marketing and training professionals who are results-driven and passionate about their work

  • Possessing an exceptional customer-first approach and an ability to interface with authors about their books and marketing best practices

  • Helping develop campaigns and strategies to increase market exposure and generate new business and audience acquisition 

  • Processing data to curate targeted marketing lists

  • Executing, controlling, and closing the loop on assigned project tasks​



What you Bring to this Role…

  • Bachelor’s degree in communications, journalism, marketing, or other related field

  • Minimum of 5 years relevant experience in marketing

  • Book publishing and bookstore experience preferred

  • Applied knowledge of Chicago Manual of Style and AP preferred

  • Collaborative, client-focused mindset

  • Strong project management skills; must be able to juggle multiple projects and deadlines simultaneously

  • Ability to work independently and with teams

  • Resourceful, extremely detail-oriented, and analytical

  • Excellent copywriting and interpersonal communication skills are a must

  • Demonstrated ability to create and deploy marketing emails using email marketing systems

  • Experience with HTML and email marketing programs

  • Familiarity with Braze, Segment, and Stripo experience a plus but not required


 

About ATD

Our members and customers are professionals who help others achieve their full potential by improving their knowledge, skills, and abilities in the workplace. They go by many titles: talent development managers, trainers, instructional designers, performance consultants, frontline managers, workplace learning professionals, and more.

ATD provides an outstanding compensation and benefits package. Located within blocks of the King Street metro in Old Town, ATD helps with transportation costs (parking is free). We appreciate all of our applicants, but we are unable to return phone calls and emails requesting details on the status of applications or the position.

The position is based in our offices in Alexandria, VA.

ATD is an Equal Opportunity Employer and we encourage all qualified applicants to apply.

Through exceptional learning and performance, we create a world that works better.

 

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