Digital Advocacy and Outreach Manager

Annapolis, Maryland (US)
Nov 11, 2019
Metro Area
Full Time

The Chesapeake Bay Foundation seeks a Digital Advocacy and Outreach Manager  to be based at its Philip Merrill Environmental Center headquarters located in Annapolis, MD.


Established in 1967, the Chesapeake Bay Foundation (CBF) is the largest regional nonprofit conservation organization dedicated to saving the Chesapeake Bay, its rivers and streams, and the wildlife that call it home through education, advocacy, litigation, and restoration. Since 2010, CBF has engaged in a focused effort to defend and implement the Chesapeake Clean Water Blueprint, a binding federal and state collaborative agreement aimed at reducing pollution to the science-based, legally-affirmed levels established by the U.S. Environmental Protection Agency (EPA). The Blueprint is expected to be fully implemented by 2025. If the states and the federal government achieve Blueprint goals, the Bay will finally—after decades of failed efforts—be removed from the Clean Water Act’s impaired waters list. Successfully implementing the Blueprint depends on a well-informed, engaged, active, and diverse constituency of members, advocates, and volunteers who speak up and take action to save the Bay.

CBF has a staff of approximately 190 employees working in offices in Annapolis, Maryland; Richmond and Virginia Beach, Virginia; Harrisburg, Pennsylvania; and Washington, D.C. as well as 15 field education program locations. Our staff and volunteer corps work throughout the region educating students and adults, advocating for clean water policies, restoring waterways, and litigating when necessary.

CBF's headquarters office in Annapolis, Maryland is the Philip Merrill Environmental Center, the world’s first U.S. Green Build Council’s LEED platinum building. In 2014, CBF opened the Brock Environmental Center—one of the world’s most energy efficient, environmentally smart buildings—in Virginia Beach, Virginia.

CBF has an annual budget of approximately $26 million and is supported by 300,000 members and e-subscribers. For more information on CBF, please visit


The Digital Advocacy and Outreach Manager resides in the Communications Department, one of four programmatic departments at CBF (the others being Environmental Education, Environmental Protection and Restoration, and Litigation).

At the Chesapeake Bay Foundation, the Communications Department is a programmatic department. Its role is to market CBF’s priorities, including its policy, education, litigation, restoration, fundraising, and member-development programs; engage the public; and mobilize its advocacy and financial support. CBF’s Communications activities are broken into five functional areas: Writing and Content Development, Creative Services, Media Relations, Digital Outreach, and Operations and Internal Communications.

Through these five areas of expertise, Communications staff develop narrative, graphic, and video content through all our communications channels; research and write, utilizing storytelling to make stories “sticky;” manage our brand graphically and in messaging; manage all aspects of earned, paid, and public service media (and all the elements which go into it such as relationships with reporters, press releases, other forms of communications, etc.); manage all aspects of digital media, including our mobile-optimized website and blog, action alerts, outgoing e-mail program, social media, and any other forms of direct or indirect communications with the public at large or a subset of the public, including our members. Communications also manages CBF’s video strategy, internal communications, and public opinion research.

The Digital Advocacy and Outreach Manager will serve on the Digital Communications team and will report to the Director of Digital Communications.


MAJOR RESPONSIBILITY: The Digital Communications team is responsible for engaging, building, and inspiring the organization’s online community and programs. The team works closely with the Development, Education, and Environmental Protection and Restoration Departments to ensure our online program advances the organization’s fundraising, engagement, restoration, and policy objectives.

As part of the team, the Digital Advocacy and Outreach Manager will engage and empower new and existing advocates to raise their voices for clean water through digital action alerts, volunteer opportunities, and more. Additionally, the candidate will assist in the overall health of the digital program and track, measure, and report on related key metrics on a regular basis to gauge our success and identify areas for improvement.

Essential functions include:

Taking direction and supervision from the Director of Digital Communications, the Digital Advocacy and Outreach Manager will:
1. Collaborate with internal and external partners, particularly CBF’s Environmental Protection and Restoration Department, to conceptualize, strategize, and execute all multi-channel advocacy campaigns, including messaging, copy production, email and action alert layout, troubleshooting technical issues, approvals, sends, and analysis while keeping stakeholders informed of progress;
2. Using strong organizational and project management skills along with well-crafted audience-centric messaging, work with partners to craft and manage larger outreach campaigns and efforts, including those volunteer opportunities and events pertaining to our advocacy, policy or other organizational priorities (such as our VoiCeS classes, Clean Water Captains Programs, Lobby Days, etc.);
3. Evaluate the effectiveness of advocacy and outreach campaigns to determine what methods are most successful, including using detailed analytics and metrics for assessment against internal and external benchmarks, and report back to key stakeholders;
4. With excellent interpersonal skills, lead quarterly calls and attend regular meetings with our state offices to strategize about upcoming priorities and opportunities as well as educate colleagues in the tools and techniques of digital advocacy and outreach, helping them understand when and where such digital techniques will be effective;
5. Assist in thoughtful content creation, production, and dissemination (e.g., blog posts, web page updates, member emails, special campaigns and projects, etc.) that support organizational priorities across digital platforms;
6. Other duties as assigned.

All members of the Digital Media Team are expected to:
• Have a strong editorial sense and contribute to writing and editing digital media content across multiple platforms utilizing CBF’s Style Guide, messaging, and the Chicago Manual of Style;
• Consistently maintain and report out on stats, analyzing the effectiveness of their work while staying abreast of the latest digital media trends and best practices;
• Work as thoughtfully, nimbly, and successfully as possible with a positive, collaborative, roll-up-your sleeves, can-do attitude in a fast-paced environment.


KNOWLEDGE: CBF is looking for a strategic and creative digital thinker with a keen attention to detail, excellent writing, project management, and interpersonal skills, and a strong interest in policy and Bay issues. Leading candidates will have at least five years of experience in the digital world at an issues-based organization, publication, or campaign. The ideal candidate will be a graduate from an accredited four-year university or college majoring in Communications, English, Marketing, Policy, Environmental Science, or a related field. A passion for digital media and marketing/communications as well as the ability to translate complex scientific concepts into lay terms is required. Must also demonstrate a knowledge of environmental issues and a commitment to fixing them. Knowledge and passion for the Chesapeake Bay and its rivers and streams is preferred.

PROBLEM SOLVING: Devises creative and strategic ways to advance CBF’s mission through the use of digital media. Builds trust and respect from, and consensus among, CBF colleagues. Excellent time-management skills needed to handle concurrent projects that are deadline-driven. Creative and pro-active, the candidate must be a team player with a “can-do” attitude but also have the ability to analyze an issue and problem solve individually. Finally, he/she is conscientious and proactive with a keen attention to detail, strong writing and editing skills, a high-level of accountability, and thrive in a fast-paced environment.

SOFTWARE EXPERTISE: Ideal candidates will have expertise in using nonprofit digital fundraising, advocacy, email marketing, and content management systems such as Luminate Online, Salesforce, Phone2Action. Working knowledge of HTML/CSS, the Adobe Creative Suite, the Microsoft Office Suite with a strong emphasis on Excel is also preferred.

To apply, please send resume and cover letter through job posting on CBF website no later than November 27, 2019.

Salary Range: 52,000-58,000(negotiable)

CBF offers a comprehensive benefits package to include: 20 vacation days, 10 sick days, health, vision, dental, life insurance, and a tax deferred retirement plan. 


Just as biodiversity is the key to a thriving ecosystem, human diversity is the key to saving the Bay. Success depends on people from widely diverse backgrounds, cultures, ethnicities, identities, and races taking collective action. Clean water, clean air, and a safe environment are rights we all share.
To increase diversity, equity, inclusion, and justice, the Chesapeake Bay Foundation will:
·        Recruit and retain a staff, board, and membership that reflect the diversity of people living within the Chesapeake Bay region;
·        Strengthen and broaden the diversity of our partnerships;
·        Celebrate and value the diversity of staff; and
·        Fight to ensure that everyone has equal access to clean water, clean air, and a safe environment.

CBF is proud to be an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.


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