Sr Mgr Marketing

3 days left

Location
Houston, Texas
Salary
competitive
Posted
Nov 15, 2019
Specialty
Content Marketing
Metro Area
Houston
Duration
Full Time

The Senior Manager, Marketing is responsible for leading the development and coordinated execution of overall marketing strategy to drive results for more than one of Manheim’s locations.  This position will be responsible for positioning the Manheim brand with existing and prospective clients and will create strategic plans to drive growth at each location.  Must have people leader experience and ability to manage multiple key initiatives. This position will drive collaboration between the market sales team, auction marketing leads, corporate marketing stakeholders, and other high opportunity teams within Cox Automotive. Position will have financial and budget responsibility.  Position will be responsible for Houston Locations.      

Leadership

 

 

 

 

  • Drive marketing best practices adoption and brand alignment for at least two Manheim auctions through solid line  management responsibility to marketing and client engagement specialist teams at the assigned locations
  • Deliver marketing expertise and collaboration within the location leadership team to drive business results
  • Must have experience in managing and driving teams

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Strategic Planning

  • Leads development of multiple location marketing strategy and annual planning and evaluates relevant data and analytics to inform strategy and achieve goals and objectives
  • Drive key initiatives within assigned locations to meet business objectives
  • Define objectives and metrics to meet campaign objectives
  • Recommend marketing spend needed to accomplish objectives
  • Manage marketing budget at each location to deliver largest impact of marketing strategy
  • Ensure alignment of plan with overall marketing strategy and brand guidelines
  • Support campaign development for key events as dictated by new business opportunities and local/corporate initiatives
  • Marketing Execution
  • Oversee development and implementation of marketing strategy, plan development, and execution
  • Delegation of tactics to drive plans and campaigns to completion through campaign management and Senior Field Marketing Manager
  • Communicate post-campaign results and metrics vs. goal to local leadership, Senior Field Marketing Manager, and corporate marketing as applicable
  • Manage workload and expenses to ensure projects are delivered on time and within budget

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Collaboration

  • Single point of contact for locations (regarding: consulting/data requests, creative, etc.)
  • Present and gain alignment from key stakeholders (GM, AGM, Field Sales, Corporate Marketing)
  • Consistently spend time at assigned locations to build relationship and understand local needs to ensure alignment
  • Participate in location leadership meetings
  • Partner with business units within Auction and Wholesale Services to identify and deliver strategy that drives results
  • Collaborate with Senior Field Marketing Manager team to ensure adoption of best practices

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Qualifications:

  • BS in a marketing or communications discipline (e.g. Marketing, Communications, Advertising, Business)
  • Technical skills combined with an analytical approach highly beneficial
  • Strong Presentation and communication skills
  • Email marketing
  • Project management
  • Advertising
  • Online media
  • Social Media
  • Database marketing
  • CRM Experience
  • Recent experience with web analytics tools
  • Excellent working knowledge of Excel and major MS Office applications
  • Attention to detail with ability to stick to deadlines and work within budget
  • Highly organized



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About Cox Automotive

Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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