Marketing Strategist - Cox Media

Location
Wichita, Kansas
Salary
competitive
Posted
Nov 18, 2019
Specialty
Content Marketing
Metro Area
Other
Duration
Full Time



Role Summary:

The Cox Media
Marketing Strategist partners directly with Sales and Sales Services with a
sole focus on working one-on-one with top segment clients to develop customized
marketing strategies and solutions to grow and protect revenue within the top
segments of the client base in the market.  With Sales, consults with high
growth, high potential clients to recommend sophisticated, multi-screen,
customized solutions that match Cox Media products, available market research,
and best practices in marketing tactics to help clients achieve their
goals.  Develops, executes, and is accountable for the results of
customized marketing solutions.



The position
works in a cubicle at a desk in Cox Media offices.  Internal clients are
primarily the Sales team but other departments as well.  The role requires
a fast pace of work, multiple demands and high pressure to deliver research
results to accommodate others’ schedules and priorities. Incumbent works
independently with limited or remote supervision.  Budget-driven; pressure
to meet ambitious revenue goals.  Use of personal or company car to travel
occasionally to clients’ locations within the system is expected. Depending on
the market, may travel 10-20% of the time. Has contact with external clients by
phone and in person. Participates in client presentations and may occasionally
participate in on- and off-site client activities which may occur outside
regular business hours. Collaborates with and assigns work to others with no
formal organizational authority.



 

Primary Responsibilities:

  • Partners
    with Sales Consultants and Sales Services Specialists to provide one-on-one
    marketing-strategy guidance and recommend solutions to meet the marketing and
    business needs of top-tier clients.  

  • Identifies
    and matches Cox Media’s products to specific client needs and objectives to
    develop highly customized solutions and marketing campaigns. 

  • Holds
    shared accountability with Sales and Marketing Leaders to develop marketing
    strategies to create awareness, engagement, and drive purchasing among high
    growth, high potential clients. [Strategy development] Develops, executes, and
    adjusts strategies for monetizing Cox Media and CCI programs and events to
    deliver results to Cox Media clients. 

  • Identifies
    emerging sales opportunities. 

  • Coordinates
    with Sales Services Specialist, Sales Consultant, Production, Digital Media
    Sales Manager, and/or Marketing Coordinator (if applicable) to execute on
    proposed campaign solutions. 

  • Acts
    as subject matter expert to Sales team and top-tier clients on all Cox Media
    products, their value proposition, and how to demonstrate their impact to
    various marketing needs. 

  • Builds
    an effective consultative relationship with clients to ensure client
    satisfaction and develop future business opportunities. 

  • Validates
    that requests for and sales of Cox Media products and services meet clients’
    business needs and requirements. 

  • Responsible
    for authoring a story which illustrates how each would benefit the
    client.  

  • Tracks
    campaign results and prepares comprehensive campaign recaps to communicate
    return on investment to clients. 

  • Attends
    job-related training to increase knowledge of Cox Media and competitor services. 
    Is fully knowledgeable of Cox Media solutions, marketing techniques, and
    consultative selling techniques; attends strategic and/or development meetings
    with Cox Media colleagues. 

  • Analyzes
    secondary research data (including quantitative and qualitative) to demonstrate
    value for Cox Media products and takes initiative to find growth opportunities
    and recommend solutions based on findings. 

  • Provides
    high-touch research support to Sales Consultants and Sales Service Specialists
    for developing customized solutions and presentations geared towards securing
    business from high spend/high potential clients. 

  • Collaborates
    with Marketing team members to perform deep dive analysis into client segments
    and identify market opportunities.





























Qualifications:


Minimum

  • 7
    or more years of experience required in related field; 5 or more years of
    experience required if candidate possesses a related advanced degree.

  • 4
    or more years research/ analysis OR marketing communications/ PR experience in a
    related field.

  • 1
    or more years media research experience.

  • 2
    or more years work experience using Windows-based PCs, Microsoft Office.

  • Valid
    driver’s license, good driving record, reliable transportation.

  • Excellent
    skills in adaptability, building relationships, delivering customer service,
    expanding and advancing opportunities, functional competence, initiating
    action, inspiring innovation, continuous learning, PC skills, producing
    results, and sales opportunity analysis, in order to work effectively with
    teams throughout organization.













Preferred

  • BS/BA
    degree in related discipline strongly desired (i.e. Marketing, Communications,
    Advertising, Public Relations, Business Management).

  • 1
    or more years sales, business development or sales consultation or digital
    media in a sales environment.

  • 2
    or more years media research experience in a sales-driven organization.

  • Experience
    in telecommunications industry desired.










About Cox Communications

Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.  Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility.  Cox is not responsible for any fees or charges associated with unsolicited resumes.

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