Director, Strategic Planning - News

Posted: 11/19/2019

Location: New York, New York
Function: Sales & Business Development
Specialty: Business Development, Sales
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


In this role, the team is seeking a Director who will be an exceptional addition to our Ad Sales Planning team within the NBC News Group Vertical. As a Director, Ad Sales Strategic Planning, News, you will manage a team responsible for planning & yield management, forecasting & analyzing inventory and optimizing campaigns across a diverse set of video product to ensure client delivery & revenue maximization. This role will work collaboratively with a range of cross-functional partners such as network & site leaders, research, sales & ad ops, and be the voice of expertise across our NBC News video assets. If you are someone who thrives in a fast-paced and collaborative environment, then this role would be a fit for you.


Duties and Responsibilities
Provide strategic oversight and manage a team of Planners & Inventory Analysts that execute the day to day operationDevelop and distribute insight & analytics that fuel monetization opportunities of our ad inventory across all NBC News Group vertical content, including distribution partnerships that span across various platforms, such as: Desktop, Handheld, Tablet, OTT, Set Top Box VOD, Linear television and custom ad products.Collaborate with the sales and planning leadership team in providing strategic recommendations, with analytical support, on packaging products & inventory utilization. Partner with the Sr. Director of Ad Sales Planning to evaluate, assess and implement any/all new planning & inventory management tools and systemsPartner with Research, Finance and Network/Site team contacts to develop, review and analyze bi-annual inventory forecasts during key budget and estimate timeframes, insuring all inventory and traffic metrics/assumptions are alignedForecast, monitor and recommend appropriate inventory levels for site sections where inventory cannot be reliably predicted (new sponsorship packages, new partnerships, event sponsorships, etc.)Maintain oversight of video ad product catalogue, recommend changes/updates and create new ad products in response to market demandCollaborate with the Ad Solutions team to identify challenges with inaccurate tags and where page views/streams are misaligned with impressions
  • When necessary, handle escalations related to planning, pricing and/or inventory with the broader News Ad Sales team.
  • Share best practices with the extended Ad Sales Planning teams.
  • Handle any and all ad hoc requests that may surface in a timely, efficient manner.


  • Qualifications:
    • Bachelors degree required
    • 5+ years of online experience in media planning linear/digital. Eligibility Requirements:
    • Interested candidates must submit a resume/CV online to be considered.
    • Must be willing to work in New York.

    Eligibility Requirements:
    • Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
    • Must be willing to work in New York, NY
    • Must have unrestricted work authorization to work in the United States
    • Must be 18 years or older

    • Able to multi-task and prioritize in a fast paced environment.
    • A strong ability to perform independently and proactively while working in a team environment.
    • Excellent oral and written communication skills and demonstrate ability to work with a broad range of internal and external clients.
    • Well organized and good attention to detail.
    • Strong interpersonal and communication skills/team oriented.
    • Strong computer skills especially in Excel, Power Point, and word.
    • Ad Serving software and tracking knowledge a plus.
    • Strong analytical and creative skills.
    • High energy and teamwork mentality a must.

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

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