Senior Strategist

G/O Media is looking for a Senior Strategist seeking an eager, ambitious, Internet-obsessed, and savvy marketing mind to join our Strategy team. This person will help the rest of the strategy team in leading the pre-sale process from beginning to end. Our strategists are big picture thinkers and storytellers, able to identify the heart of a client's problem and provide valuable propositions and solutions that will solve their marketing challenges for each RFP/RFI that comes in the door. Always ensuring that every team from our creative studios to audience insights to media and production ladders up a strategic solution in a cohesive, impactful pitch.

Essential Duties & Responsibilities:

• Identify the right tools for maximum impact against brand KPIs
• Provide a clear framework for creative solutions through succinct, well-defined briefs and guide conceptual and creative development to align with the strategy
• Work with Research to create a measurement strategy laddering back to KPIs + proving effectiveness
• Activate the appropriate teams for the channel strategy including media, distribution, creative, editorial, social, art and product
• Ladder everything up to insights and proven effectiveness using a smart combination of audience, site, social, category, industry and brand lift data
• Together with creative and sales, present programs to clients; process client feedback through the filter of what is strategically sound and on-brief
• Daily communication via Slack, email, Trello, Google Docs and Gchats with creative, media operations, content operations and editorial leads across our 12 sites
• Use visual storytelling and an in-depth knowledge of our product capabilities to put our best foot forward and get our point across in the marketplace
• Knowledge of competitive landscape and monitor market trends and industries to identify new opportunities

Qualifications:

• Bachelor's degree in Marketing, Advertising or related field
• 4+ years of experience in creative, media or content strategy
• Skilled in insight-based channel strategy development
• A problem solver and strong communicator
• Ability to work independently or with a team of diverse voices – sales types, creatives, editors, technologists, and clients – in a fast-paced environment
• Has an understanding of media agency needs/ RFP asks
• Efficient multitasker, skilled at balancing multiple asks and deadlines
• Has a developed understanding of KPI-driven media and content strategy
• A persuasive and confident presenter
• Experience with branded content and sponsorships
• A fan of and identifies with the G/O Media brands